About US: At World Mobile, we are on a mission to revolutionise the trillion-dollar telco industry by delivering a fairer, better network for all. We’re pioneering a unique blend of balloons, blockchain, and hybrid connectivity to build an unstoppable wireless network run by the people, for the people. Our goal is to disrupt the telco industry and create a global sharing economy that benefits everyone.
About The Role: We are seeking a dynamic and results-driven Performance Marketing Manager to join our growing marketing team. In this role, you will lead the implementation of World Mobile’s digital marketing strategy, driving customer acquisition and engagement through data-driven campaigns. The ideal candidate will have a proven track record in performance marketing and insights as well as a keen interest in the broader marketing mix, with a strong desire to support and collaborate with the wider team.
This role requires a strategic thinker with a hands-on approach, capable of working independently in a fast-paced environment. You will need to be highly creative, data- driven and will also be able to gather insights, identify opportunities to innovate and test emerging channels that could play a role in supporting the delivery of performance KPIs beyond PPC, Display and Paid Social.
Responsibilities
- Develop and execute performance marketing campaigns across various digital channels, including search, social media, display, and affiliate marketing.
- Monitor and analyse campaign performance, providing actionable insights and recommendations to meet World Mobile’s goals and KPIs
- Collaborate with the creative team to produce compelling ad copy and visuals that drive engagement and conversions.
- Review competitor activity and deliver a competitive advantage through targeting, creative and channel strategy
- Become the face of our performance channels, providing regular reports and presentations on campaign performance to senior management.
Requirements
- 3+ years’ experience working in a digital marketing or demand-gen role
- Proficiency in analytics platforms (e.g., Google Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads).
- Experience with Meta, X and TikTok Ads Managers
- Strong mix of both creative and analytical skills and the ability to interpret data to make informed decisions.
- Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
- Growth mindset, pushing the boundaries and not just adhering to the status quo
- Impeccable levels of organisation and attention to detail
- A passion for World Mobile’s vision and values
- Right to work in the UK
Skills Required
- 3+ years experience in digital marketing or demand-gen role
- Proficiency in analytics and advertising platforms
- Experience with Meta, X and TikTok Ads Managers
- Strong creative and analytical skills
- Experience in a fast-paced entrepreneurial environment
- Impeccable organizational skills and attention to detail
- Right to work in the UK
What We Do
At World Mobile we want to live in a world where everyone can participate in economic empowerment without the restraints of location or origin. We want consumers to be able to make intelligent, well informed purchases. And we want businesses to thrive in the global market. Moreover, we want to connect those with less purchasing power to the greater globe by partnering with schemes to offer free telephony to otherwise isolated areas. Our mission: to create an innovative and high impact mobile network with a tangible socio-economic effect. How? Our objective is to improve quality of service for the user, not to increase the Average Profit Per User, creating value for our customers, not from them. Using blockchain technology at the core of our network, we put protection, security and the sovereignty of our subscriber’s data at the very heart of what we do. And by allowing subscribers to own and operate elements of our infrastructure we’re building distributed, censorship resistant, trustless and borderless communications channels that will emancipate people around the world. We’re growing. Fast.
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