Performance Marketing Manager

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality,  individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers. Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact. If this sounds like the right environment for you we invite you to apply below.

KREWE is looking for a Performance Marketing Manager - Paid Media to manage all aspects of performance and growth marketing, focused on scalable revenue-driving and customer growth strategies through customer acquisition and direct response from all digital paid media channels. The manager will plan, execute, optimize and analyze all paid media tactics and budgets, at monthly/weekly/daily levels, in order to exceed ecommerce targets. The right candidate will have the experience and ability to balance their analytical and tactical skill with creative and brand storytelling. This role will be integral in building the foundation for performance marketing and driving continued, scalable growth for the business overall. 

This role is based in our New York Headquarters 5 days a week.

Key Responsibilities:

• Manage paid media marketing with a focus on customer acquisition & conversion for the ecommerce business (.com & social), through the following channels: META, Google, Bing, Tik Tok, YouTube, Pintererst, Reddit, and other paid media opportunities as presented
• Manage Affiliate Marketing channel in conjunction with influencer marketing manager to achieve revenue targets while maintaining brand standards for partners and content
• Co-manage Digital Analytics and Performance Associate, supervising performance related duties and media performance analysis
• Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points.
• Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals
• Work with analytic and finance teams to optimize paid media campaign budget and strategy

• Collaborate with our In-person (retail) channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets
• Partner with the brand, & creative teams to produce creative collateral that is innovative and personalized
• Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar

• Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms
• Gather insights from search and social volume and trends to inform performance marketing strategy. Identify potential whitespaces and opportunities, as well as competitive threats
• Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement; including opportunities for additional paid media outlets and platforms

Requirements:

• 4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L; Budget, tactics mix, and measurement
• Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred
• Strong working knowledge and proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, Snapchat. Experience with streaming video media buying platforms is a plus
• Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice
• Strong data analytics and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports
• Entrepreneurial mindset and goal-oriented (self-directed, proactive, and able to define and execute projects independently)
• Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner
• Ability to communicate across various functions and support your peers to deliver on business priorities
• Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively 
• Experience in rapidly growing brands with multi-million dollar media budgets

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only): Up to $105,000 annually based on experience and qualifications. 

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion: 

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.