Location: New York
Compensation: $100-130k + bonus + equity
GreenSpark is hiring a Product Marketing Manager to strengthen our product go-to-market function—translating what we build into clear customer value, effective enablement, consistent launches, and measurable adoption and expansion.
You’ll partner closely with our Head of Product, who owns strategy, roadmap, discovery, requirements, and delivery execution. This role will take primary ownership of product marketing, enablement, and GTM orchestration—ensuring new capabilities are understood, adopted, and positioned effectively across Sales, Customer Experience (CX), and Marketing.
You will drive the readiness, enablement, and feedback loops that ensure shipped work turns into real customer outcomes.
Core Responsibilities1) Product GTM & Launch Ownership- Own GTM planning for new features and workflow enhancements: audience, narrative, positioning, and launch approach.
- Create and maintain customer-facing and internal launch assets, including:
- Release blurbs and internal GTM summaries
- Monthly product updates/newsletter
- In-app announcements (e.g., Intercom)
- A consistent, customer-facing changelog (with links to documentation)
- Build and run launch checklists to ensure Sales + CX are ready before features roll out broadly.
- Partner with Marketing on larger GTM moments (webinars, launch campaigns, and website messaging/positioning updates—including longer-term website revamp work).
- Create and maintain high-quality enablement collateral beyond help articles, including:
- Demo scripts and talk tracks
- Training scripts and objection handling
- Competitive talk tracks / battlecards
- Upsell cadences (including AI-related cadences where relevant)
- Develop workflow guides and “how to pitch / when to pitch” guidance by module and customer profile.
- Help the Sales team understand how incremental feature changes alter real customer workflows—and how to message those changes in discovery, demos, and expansions.
- Keep internal training scripts, demos, and talk tracks up to date with ongoing releases.
- Produce crisp internal summaries CX can reference quickly:
- “What changed / why it matters / who it impacts”
- Do/don’t guidance and common scenarios
- Strong value framing for onboarding, QBRs, and customer conversations
- Work with Support to continually improve and refresh help docs and videos.
- Create customer education content in multiple formats (help center, short videos, webinars) to accelerate adoption and reduce confusion.
- Establish a proactive feedback loop with customers (especially for newer workflows and greenfield builds) to identify confusion, friction, and adoption blockers early.
- Join select customer calls (Sales or CX) as a product voice—helping customers feel heard, improving clarity, and accelerating alignment.
- Translate common questions/tickets into content (docs/videos), enablement updates, and clear recommendations back to Product for prioritization (without owning the engineering execution).
- With Product: Stay tightly connected to roadmap and upcoming releases; translate product intent into messaging, enablement, and launch execution.
- With Sales: Ensure reps have the narratives, assets, and confidence to sell new workflows and expansions.
- With CX (Onboarding + Support + CS): Reduce confusion-driven tickets through better training, guidance, and customer-facing education.
- With Marketing: Provide the positioning, customer language, and launch themes that can be amplified into campaigns and pipeline-driving programs (Marketing owns channel execution, measurement, and optimization).
- Feature adoption increases for newly launched workflows (customers understand what changed and why it matters).
- Upsell / expansion rate increases because Sales has clear packaging, triggers, and messaging for add-on value.
- CX confusion and support tickets decrease related to new or changing features due to stronger enablement + customer education.
- Product launches feel consistent and repeatable: “ready internally” + “clear externally.”
- 3-6+ years experience in B2B SaaS Product Marketing, GTM, enablement, or a similar role adjacent to Product and Revenue.
- Exceptional ability to translate complex workflows into simple, customer-clear messaging and content.
- Strong track record building enablement: demo talk tracks, training scripts, competitive context, and launch materials.
- Comfortable working cross-functionally with Sales, CX, and Marketing—high ownership, fast feedback loops.
- Strong writing instincts, plus comfort producing lightweight video/webinar content (or managing the process to get it produced).
- Experience in workflow-heavy vertical SaaS (operations, industrial, logistics, etc.).
- Familiarity positioning AI-enabled product capabilities in a practical, outcomes-driven way.
- Experience with Atlassian products, Intercom, Salesforce, Hubspot, AI tools (e.g. ChatGPT / Claude)
- Foundational role: help build the product marketing + enablement function with real ownership.
- High visibility: direct partnership with leadership; deep connection to revenue outcomes.
- Real impact: your work directly drives adoption, expansion, and customer clarity as GreenSpark scales.
What We Do
GreenSpark is a provider of a modern platform to stream and manage all aspects of a metal recycler's operations. Our solution follows materials from the point of purchase all the way to the ultimate sale, with everything that those processes entail, all under one roof. By connecting a scrap yard’s operation through the scrap's life cycle, we increase our customers’ access to data, save them time and money, and ultimately improve their overall experience. We are the modern operating system for scrap yards, and are a proud member of the Institute of Scrap Recycling Industries (ISRI).
