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Build better healthcare together
Maple’s purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we’re proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what’s possible every day.
Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you’ll do work that changes lives—including your own.
The role
We're looking for a Performance Marketing Manager to own the day-to-day management, execution and optimization of paid acquisition campaigns while supporting organic acquisition through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Performance marketing is a key driver of acquisition and revenue growth at Maple, and this role will help us manage investment effectively, improve performance and identify opportunities for efficient growth.
In this role, you'll manage core paid media channels, use data and experimentation to improve conversion and media efficiency, and partner with performance marketing leadership and cross-functional teams. You'll help us identify and scale what works across audiences, creative and campaign strategies, while balancing acquisition volume with customer acquisition cost efficiency.
Your responsibilities
Own the day-to-day management, execution and optimization of paid acquisition campaigns across core paid media channels.
Build and maintain campaign structures, bidding strategies, targeting and budget allocation across Google Ads and Meta Ads.
Manage meaningful paid media budgets with accountability for customer acquisition cost (CAC), conversion rates and revenue outcomes.
Use Google Analytics 4 (GA4), reporting platforms and performance data to monitor results, surface insights and recommend next steps.
Develop and run structured A/B tests across channels, audiences, creative and campaign strategies, translating results into practical improvements.
Use artificial intelligence (AI) to analyze performance data and optimize campaign performance.
Support organic growth through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO).
Establish a consistent reporting and performance review cadence, and identify opportunities to scale high-performing campaigns and acquisition opportunities.
Partner with performance marketing leadership and cross-functional teams to support growth across Maple's consumer and specialty care offerings.
As the Performance Marketing Manager, you will:
What success looks like
In your first 90 days, you'll build a clear understanding of Maple's paid and organic acquisition strategies, target audiences, performance benchmarks and growth objectives. You'll take ownership of day-to-day campaign management across core paid media channels, establish budget pacing and performance monitoring routines, assess existing campaigns for efficiency and conversion opportunities, and set a consistent reporting cadence with clear insights and next steps.
Over your first 12–18 months, you'll deliver against paid acquisition targets while supporting organic growth and balancing volume with CAC efficiency. You'll build a structured experimentation program across channels, audiences, creative and campaign strategies; scale what works; and improve media efficiency through ongoing optimization of bidding, campaign structure, targeting and budget allocation. Your work will support revenue growth, new memberships and booked assessments, with success reflected in acquisition volume, conversion rates, CAC efficiency and revenue contribution.
What you bring
5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business.
Deep expertise in Google Ads and Meta Ads, including campaign structure, bidding, optimization and measurement.
Experience managing meaningful paid media budgets with accountability for CAC, conversion rates and revenue outcomes.
Demonstrated ability to drive organic growth through SEO, AEO and GEO.
Strong analytical skills and proficiency with GA4, reporting platforms and performance measurement.
Experience using AI to analyze performance data and optimize performance.
Experience developing and executing structured A/B tests and translating results into actionable improvements.
You're proactive, detail-oriented and comfortable working independently in a fast-paced environment.
Experience with subscription businesses is a plus.
Play to your strengths. Finding the right fit goes both ways—so this section is yours to complete. When you join, you'll add the unique strengths you bring that aren't captured above.
How we'll support you
Maple for you and your family: 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family. Care starts on day one
Comprehensive health coverage: Medical, dental and life insurance because your peace of mind—and your loved ones—matter most
Health spending account: Extra funds to cover the essentials that make a difference, from new glasses to specialised therapy
Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses or a one-time boost to your retirement savings. You choose what matters most
Health days: Life happens. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to ten days per year
Group retirement savings plan: We're here for the long haul. Invest in your future with our group retirement plan
We recognise our people's health is everything. That's why we take care of them.
The details
Job type: Existing vacancy, full-time
Hiring manager: Senior Director, Performance and Digital
Location: Hybrid, 500 King St W, Toronto, M5V 1L9
Start date: December 2026
Vacation: 3 weeks
Pay range: $94,000 - $115,000
Offers can vary depending on skills, experience and readiness to meet Maple's expectations for this level. We encourage open conversations about pay. If you have questions about how compensation works at Maple, you're welcome to ask at any point in the interview process.
We're committed to the safety and security of our platform. Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification. Additional checks, including employment or education verification, may be conducted depending on the role's requirements.
Use of artificial intelligence
We don't currently use artificial intelligence (AI) or automated tools to screen, assess or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.
Skills Required
- 5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business
- Deep expertise in Google Ads and Meta Ads, including campaign structure, bidding, optimization, and measurement
- Experience managing meaningful paid media budgets with accountability for CAC, conversion rates, and revenue outcomes
- Demonstrated ability to drive organic growth through SEO, AEO, and GEO
- Strong analytical skills and proficiency with GA4, reporting platforms, and performance measurement
- Experience using AI to analyze performance data and optimize performance
- Experience developing and executing structured A/B tests and translating results into actionable improvements
- Proactive, detail-oriented, and comfortable working independently in a fast-paced environment
- Experience with subscription businesses
What We Do
About Maple Maple is a virtual care platform that allows Canadians to see a doctor online within minutes — 24 hours a day, seven days a week. Patients can securely text, audio, or video chat with a Canadian-licensed doctor for diagnosis, treatment, and prescriptions. We also offer a wide variety of specialties such as dermatology, endocrinology, and mental health therapy, which can be booked in under 72 hours. Incorporated in 2015, Maple has been operating in Canada since late 2016. We initially launched in Ontario and now offer services in every province and territory of Canada. About our vision Maple is defined by three words — simple, connected, and human. It should be simple to access healthcare. That’s why we created a platform that’s easy to use for Canadians of all ages, abilities, and technology education levels. Healthcare should be connected. We believe that in the future, the majority of wellness and medical care interactions will occur digitally. Our vision is to have Maple be the primary vehicle for healthcare providers to deliver patient care. Maple is on its way to becoming an open-source system to facilitate wellness and care encounters. Maple boasts a streamlined user experience, integrated digital health record keeping, and tools for continuity of care within Canada’s broader healthcare system. The human aspect of medicine should never be forgotten. Our healthcare providers are passionate about what they do, and are dedicated to improving patients’ lives with each virtual care visit. About our team We’re a tightly-knit group of people who are committed to improving the lives of others. We have an ambitious vision, and we’re excited for our team to continue growing.
