About the company
Our client is a fast-growing technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead paid advertising across social, search and newer channels, from planning through day-to-day execution. Run a steady cycle of experiments, weigh growth goals against spend efficiency, and partner with other departments to open up further growth opportunities.
What you'll do
- Set and carry out the paid advertising plan across social, search and newer channels, accountable for pipeline, revenue and cost per acquisition.
- Increase spend in a measured way, weighing growth goals against overall business balance as each channel matures.
- Form hypotheses, run frequent experiments and iterate quickly, including landing page tests and review of ad creative results.
- Apply sound measurement practices such as incrementality, attribution modeling and experiment design, and make good judgment calls when data is incomplete.
- Work with sales, product, operations and marketing colleagues to find growth opportunities outside paid channels.
- Guide rapid creative testing by briefing designers and content teams and sharing informed views on what lifts conversion.
Requirements
What we're looking for
- At least 4 years running paid acquisition programs at a startup or technology business.
- A record of growing revenue through paid social and search while keeping returns healthy.
- Hands-on management of consumer-facing social ad budgets reaching seven figures or more.
- Experience shaping a paid marketing strategy at an early or growth-stage company, with clear evidence of substantial growth.
- Familiarity with related growth levers such as conversion optimization, landing pages, web experiments and partnerships.
- Advanced skill with the major social and search advertising platforms, plus newer paid channels.
- Comfort creating processes and programs from nothing with limited resources.
- Bachelor's degree from an accredited university.
- Ability to work on-site five days a week.
Bonus points
- Marketplace experience.
- Experience growing ad accounts from zero.
Benefits
Compensation and benefits
- Base salary: USD 120,000 to 175,000 per year
- Equity
- Health, dental and vision coverage
- Unlimited paid time off
- Commuter benefits
Location and work model
- New York City, NY, United States
- On-site, 5 days per week
- Full-time
Skills Required
- At least 4 years running paid acquisition programs at a startup or technology business
- Demonstrated success growing revenue through paid social and search while maintaining healthy returns
- Hands-on management of consumer-facing social advertising budgets reaching seven figures or more
- Experience shaping paid marketing strategy at an early-stage or growth-stage company with substantial growth results
- Familiarity with conversion optimization, landing pages, web experiments, and partnerships
- Advanced skill with major social and search advertising platforms and newer paid channels
- Ability to create processes and programs from scratch with limited resources
- Bachelor's degree from an accredited university
- Ability to work on-site five days per week in New York City
- Marketplace experience
- Experience growing advertising accounts from zero
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
