Performance Marketing Manager

Posted One Month Ago
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al-Qahirah, EGY
Hybrid
Senior level
Professional Services • Consulting • Financial Services
The Role
Own DB Investing’s paid acquisition strategy across Meta, Google, TikTok, X, LinkedIn, and other channels. Responsibilities include budget planning, campaign execution, creative testing, bid and audience optimization, tracking and attribution, retargeting, policy compliance, vendor management, and performance reporting. The role targets qualified forex and CFD customer acquisition across multiple global regions and requires hands-on experience with regulated financial advertising, conversion funnels, analytics integrations, and CPA-driven growth.
Summary Generated by Built In

About Us

DB Investing is a leading financial services company specializing in forex and online trading solutions. With a strong global presence, we are committed to delivering high-quality content and digital marketing strategies that drive engagement, brand awareness, and business growth. We are looking for a highly motivated Digital Content Executive to join our dynamic marketing team and contribute to our online marketing efforts.

Job Overview

We are hiring a Performance Marketing Manager to take full ownership of DB Investing's media buying and paid acquisition across every platform — Meta, Google, TikTok, X and LinkedIn. You will own budget planning, campaign build, ongoing optimisation and reporting against acquisition targets. This is a hands-on role for someone who builds and optimises campaigns themselves and is accountable for cost per acquisition, not just for briefing an agency.

 

Key Responsibilities

  • Own the full paid media function end-to-end: budget planning, channel mix, campaign build, creative testing, bid and audience optimization, and reporting.

  • Plan and manage monthly media budgets across Meta, Google (Search, PMax, Display, YouTube), TikTok, X and LinkedIn, with clear pacing and forecasting.

  • Drive qualified acquisition — registrations, verified accounts and funded accounts — against agreed CPA and volume targets by market.

  • Own conversion tracking and measurement integrity: pixels, Conversions API and server-side events, UTM governance, and reconciliation between platform-reported and CRM-reported results.

  • Navigate financial services advertising restrictions — account verification, ad disapprovals, landing page policy and regulated-market targeting rules — and keep accounts in good standing.

  • Run a structured creative testing program with design and content and feed winning angles back into the wider marketing plan.

  • Manage retargeting and audience strategy across the funnel, including CRM audience segmentation and exclusion logic.

  • Deliver weekly and monthly performance reporting with clear commentary: what moved, why, and what changes next.

  • Evaluate and manage additional channels and vendors where they earn their place — programmatic, native, affiliate and finance-vertical publishers.

Requirements & Qualifications

  • Minimum 5 years in performance marketing / media buying, with meaningful experience advertising a fintech or regulated financial services product.

  • Direct, hands-on management of live monthly budgets — you build and optimize in the ad platforms yourself.

  • Proven ownership of at least three of: Meta, Google Ads, TikTok, X, LinkedIn, YouTube, programmatic or native.

  • Strong analytical skills: comfortable with CPA, CAC, ROAS, lead-to-deposit conversion and payback, and able to defend the numbers.

  • Practical experience with tracking and attribution setup, not just reading dashboards.

  • Experience handling ad account restrictions, disapprovals and policy issues for a regulated financial advertiser.

  • Fluent professional English & Arabic — read, write and speak.

  • Forex/CFD brokerage acquisition experience, including funded-account funnels.

  • Experience with GA4, Google Tag Manager, server-side tagging and other platform integrations.

  • Experience scaling acquisition across multiple regions — MENA, LATAM, Africa or Asia.

     

What We Offer

  • A collaborative and innovative work environment.

  • Opportunities for professional growth and development.

  • Competitive salary and benefits.

  • Flexible working arrangements (if applicable).

  • The chance to work with a talented team in a fast-growing financial services company.

How to Apply

If you are passionate about digital marketing and content creation in the forex and financial services industry, we want to hear from you! Please send your CV, portfolio (if applicable), and a brief cover letter to [email protected]

Join us in shaping the future of digital marketing and content strategy at DB Investing! Only shortlisted candidates will be considered.

Skills Required

  • At least 5 years of performance marketing or media buying experience
  • Meaningful experience advertising fintech or regulated financial services products
  • Hands-on management and optimization of live monthly media budgets
  • Experience managing at least three major paid media channels, including Meta, Google Ads, TikTok, X, LinkedIn, YouTube, programmatic, or native
  • Strong analytical skills with CPA, CAC, ROAS, lead-to-deposit conversion, and payback metrics
  • Practical experience with conversion tracking and attribution setup
  • Experience managing ad account restrictions, disapprovals, and policy issues for regulated financial advertisers
  • Fluent professional English and Arabic, including reading, writing, and speaking
  • Forex or CFD brokerage acquisition experience, including funded-account funnels
  • Experience with GA4, Google Tag Manager, server-side tagging, and platform integrations
  • Experience scaling acquisition across multiple regions such as MENA, LATAM, Africa, or Asia
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The Company
41 Employees
Year Founded: 1982

What We Do

DB Financial Services is a financial planning and investment advisory firm that specializes in helping individuals and businesses plan for their financial future, manage their wealth, and achieve their long-term lifestyle and retirement goals through professional advisory services.

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