Performance Marketing Manager

Posted Yesterday
Be an Early Applicant
Hiring Remotely in USA
Remote
75K-90K Annually
Mid level
Agency
The Role
Manage paid acquisition for clients including paid search and social strategy, campaign execution, testing, optimization, reporting, and client relationship management. Use platform integrations (AppsFlyer), run app campaigns, manage budgets, and develop creative and data-driven advertising strategies.
Summary Generated by Built In

About Us

Jordan Digital Marketing is a fully-remote digital marketing agency focusing on paid acquisition and organic growth (SEO and content). We work with a variety of different-sized companies across different industries like tech, B2B, fintech, ecommerce, and local businesses. Our goal is to work with our clients as an extension of their marketing team to help achieve their goals and grow their business. We’re seeking a Performance Marketing Manager to join our paid acquisition team.

What You’ll Do

  • Leading weekly client meetings and owning the client relationships

  • Executing paid search and paid social strategy for our clients

  • Conducting strategic planning and optimization efforts

  • Collaborating with clients and making recommendations to achieve goals

  • Developing and implementing testing strategies to increase advertising efficiency

  • Utilizing in-house and 3rd party tools to drive results

  • Reporting on KPIs and communicating clearly with clients

You Have

  • Strong paid social experience

    • Meta, TikTok, X, LinkedIn

      • Conversion campaign experience (lead generation and website strategy)

      • Understanding how algorithms work, what impacts them, etc.

  • Google/Search experience

    • Experience testing App campaigns, PMax, Demand Gen, AI Max

  • App experience

    • ASA, Google App, Meta App, TikTok App campaigns

      • Familiarity with AppsFlyer/Platform integration (particularly for conversion data)

    • Experience working with & troubleshooting in Appsflyer

  • Managing large budgets & optimizing to reach goals

  • Strong creative skills

    • Pinpointing trends, coming up with new ideas to test based on data

    • Familiarity with what types of creatives & styles work best for different platforms and stages of the funnel

  • Experience with sensitive vertices (special ad categories) and limitations

  • Ability to pull concrete reports, analyses, forecasts/projections, and pull actionable insights & trends

  • 4+ years of experience in paid search and paid social campaign management

  • 2+ years of experience in a client-facing digital marketing role

  • Proven experience with developing new advertising strategies and ideas for clients

  • Strong written and verbal communication skills

  • Bachelor's degree or other relevant professional certifications are a plus, but if you have the experience, a piece of paper doesn’t really matter

  • While the role is remote, we are only hiring within the US

We Would Appreciate if You Have

  • A mix of in-house and agency experience

  • An analytical mindset

  • A desire for continuous learning

  • An entrepreneurial mindset with a curiosity about the industry

  • Experience running multiple paid channels and figuring out new ones

  • Experience working within teams and with other marketing teams

  • Experience working with other marketing channels such as SEO, CRO, organic social, email, etc. (a plus but not required)

  • Remote experience (a plus but not required)

Benefits

  • We’re fully remote (we were remote before it was cool)

  • Medical, Dental, & Vision Insurance

  • HSA, FSA, and dependent care FSA

  • 401k with company matching 

  • Flexible working hours

  • Monthly work-from-home stipend

  • Yearly professional development stipend

  • Flexible PTO

  • Company-provided laptop

  • Equipment stipend to build out your home office

  • Parental leave - 12 weeks (3 weeks paid, 9 weeks unpaid)

  • 529 College Savings Plan

  • Fun surprises on your birthday and workiversary!

This is a fixed-term, six-month appointment; extension may be available subject to business needs.

This is a fully remote position. A location is listed for posting purposes only; applicants must be based in the U.S.

 

We really value diversity & inclusion in our hiring and culture. We are proud that our team is majority female and that many ethnicities are represented. We encourage you to apply and share this with candidates from diverse backgrounds.

Skills Required

  • Paid social platform experience (Meta, TikTok, X, LinkedIn) with conversion campaign expertise
  • Paid search experience including App campaigns, Performance Max, Demand Gen, AI Max
  • App campaign experience (Apple Search Ads, Google App, Meta App, TikTok App campaigns)
  • Familiarity with AppsFlyer and troubleshooting platform integrations for conversion data
  • Experience managing large ad budgets and optimizing to reach goals
  • Strong creative skills: trend identification and ideation for creative tests across platforms
  • Experience with special ad categories (sensitive vertices) and platform limitations
  • Ability to produce reports, analyses, forecasts/projections, and derive actionable insights
  • 4+ years of paid search and paid social campaign management
  • 2+ years in a client-facing digital marketing role
  • Proven experience developing new advertising strategies and ideas for clients
  • Strong written and verbal communication skills
  • Based in the United States (hiring only within the US)
  • Bachelor's degree or relevant certifications
  • Mix of in-house and agency experience
  • B2B marketing experience
  • Analytical mindset
  • Experience running multiple paid channels and discovering new channels
  • Experience collaborating with other marketing teams and channels (SEO, CRO, email)
  • Remote work experience
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The Company
HQ: San Francisco, CA
38 Employees
Year Founded: 2017

What We Do

With us you'll get radical transparency, an in-house partnership mentality, and unparalleled client services with strategic data integration that actually moves the needle for your business. We’re remote-first, remote-always and focus on hiring and developing the industry’s most talented marketers no matter where they call home. What We Do: Paid Search Capture and convert high-intent search traffic with strategies customized toward your specific goals and optimized to capture the audiences that truly matter. We’ve been Google Premier Partners for many years running. Paid Social Reach your audience at different stages of the buying journey, whether it’s awareness at the top of the funnel or conversion at the bottom of the funnel. SEO We do SEO a little differently, including forecasting and down-funnel attribution in addition to best-in-class optimization and awareness. Content Build content to reach new audiences, drive leads, and give your current audience exactly what they need, when they need it, on their preferred channels. Personal Branding Define your unique brand and implement a content strategy that results in leads, connections, and opportunities. Who We Work With: We work with many different types of businesses, but our specialties are: B2B Your business is our business. Get in front of the buyers that matter. Our precision targeting ensures your message is seen by the right decision makers, and our offline data integration focuses your spend on quality. SaaS High-growth SaaS is a crowded field, but our track record of successful exits stands out. Whether it’s digital innovation or a net-new service, we can take buyers from awareness to renewal. Fintech Challenging the status quo of an entire industry? Our tried and true methods help connect supply and demand when it matters most. Ready to work with us? Drop us a line: jordandigitalmarketing.com/contact-us Check out our case studies: jordandigitalmarketing.com/case-studies

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