Performance Marketing Manager / Sr. Manager

EMPOWER OVERVIEW
Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we're helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.
This year, Empower ranked #65 on Inc. 5000's Fastest-Growing Private Companies list - our third year in a row cracking the top 100 - and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America's Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022's Next Big Things in Tech.
Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles - we can't wait to meet you.
THE EMPOWER WAY
Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact
Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward
Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view
Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community
Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table
No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully
WHAT EMPOWER OFFERS
Competitive salary
Generous equity package
Full healthcare benefits
Technology expense reimbursement
Work from anywhere
JOB DESCRIPTION
Empower is seeking a Performance Marketing Manager / Sr. Manager to lead Paid Social campaigns and drive new customer acquisition efficiently and profitably. This role will be responsible for all aspects of digital campaign management, from setup and operations to reporting and creative project management. The ideal candidate is a quick learner and a resourceful problem solver with a keen attention to detail and a knack for connecting with customers on Meta and TikTok. This position reports to the Director of Performance Marketing.
Travel for company offsites is expected at a minimum 2 times a year.
Key Responsibilities

• Develop and execute paid acquisition strategies and campaigns to drive cost-efficient acquisition of marketing qualified leads
• Analyze and report on campaign, ad set, and creative performance to translate data into actionable insights and recommendations to achieve team KPIs
• Design and launch statistically sound A/B tests to prove the effectiveness of marketing tactics and creative assets
• Manage the ad creation process from start to finish, including organizing creative brainstorms, writing creative briefs, and launching campaigns
• Develop new creative concepts and value propositions to improve advertising effectiveness and reach qualified new customers

Candidate Qualifications

• Proven ability to create, manage, and optimize paid growth campaigns on Meta and TikTok, with accountability for performance metrics like CPA, ROAS, and LTV
• Track record of paid growth experimentation and experience managing monthly budgets of $500,000+
• Proficient in Excel and Google Sheets, with exceptional results orientation and agility
• Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution
• Experience developing a strong creative pipeline for advertising
• Ability to build reports and pull data with minimal support
• Able to work independently and meet deadlines

What you can expect in your first 30 Days:

• Onboarding and Familiarization: You'll dive into Empower's current paid social strategies on platforms like Meta and TikTok. Understanding the existing campaign setups, creative processes, and how the team approaches customer acquisition will be key.
• Building Relationships: You'll meet with the Director of Performance Marketing, key team members, and cross-functional teams (like creative and data analytics) to understand their roles and how you'll collaborate on campaigns.
• Assessing Current Campaigns: You'll start reviewing performance data, existing ads, and reporting tools to understand the effectiveness of current campaigns. This might involve hands-on analysis using Excel, Google Sheets, or other tools.
• Initial Campaign Management: You may be responsible for managing or optimizing smaller campaigns or ad sets, getting a feel for Empower's processes around creative briefing, campaign setup, and reporting.

What you can expect in your first 90 Days:

• Taking Ownership of Campaigns: By this point, you'll be actively managing and optimizing major paid social campaigns on Meta and TikTok. You'll be tasked with driving customer acquisition while keeping key performance metrics like CPA, ROAS, and LTV in mind.
• Creative Collaboration and Testing: You'll collaborate with the creative team to brainstorm new concepts, write briefs, and test new ads. A/B testing will be a core part of your role to continuously improve performance.
• Deep-Dive Reporting: You'll analyze campaign performance data, turning insights into actionable recommendations to improve acquisition efficiency. You'll also present findings and suggest optimizations to the Director of Performance Marketing.
• Establishing Reporting Processes: You will be refining and possibly automating data reporting processes to make sure you can quickly and effectively assess campaign performance with minimal support.

What you can expect in your first year:

• Mastering Campaign Performance: By the end of the first year, you'll be a driving force behind Empower's paid social strategy, optimizing monthly budgets of $500,000+ and continuously refining campaigns to meet and exceed KPIs.
• Leading Strategic Initiatives: You'll be leading larger strategic initiatives around new customer acquisition, implementing advanced testing frameworks (A/B, multivariate tests), and improving overall ad effectiveness.
• Scaling Creative Efforts: You'll have built a strong pipeline for ad creatives, helping Empower reach new qualified customers more efficiently. You'll refine the creative process to streamline the production and launch of ads.
• Budget and Resource Management: You'll take full responsibility for managing large acquisition budgets, making data-driven decisions to ensure efficient and profitable growth. Your ability to connect with customers and craft compelling value propositions will be evident in your results.
• Team Growth and Leadership: Depending on the company's growth, you may start mentoring or leading other team members, helping to expand Empower's digital marketing impact as the company scales.

At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn't exactly match up to our job description, you should feel empowered to apply regardless!