Location: Dubai, UAE
Company: Kape Technologies
About Us: Kape Technologies is a leading cybersecurity company dedicated to enhancing digital privacy and security. Our brands, ExpressVPN, CyberGhost, and Private Internet Access, are renowned for their industry-leading services and innovative solutions. We are seeking an experienced PPC Marketing Analyst to drive paid search strategy and execution across Google and Bing.
Role Overview: As the PPC Marketing Manager, you will be responsible for overseeing and optimizing paid search campaigns across Google and Bing. You will manage an external agency while maintaining a hands-on approach to strategy, execution, and continuous optimization. Your focus will be on driving high-quality traffic, maximizing ROI, and ensuring that campaigns are localized and aligned with our business goals.
Key Responsibilities:
PPC Strategy Development:
• Develop and implement comprehensive PPC strategies for Google and Bing to drive user acquisition and subscription growth.
• Collaborate with brand managers and the performance marketing team to align PPC efforts with overall marketing objectives.
Agency Management:
• Oversee and manage the day-to-day activities of the external PPC agency, ensuring that campaigns are executed effectively and on schedule.
• Provide strategic guidance and ensure that the agency is aligned with Kape’s goals and KPIs.
Campaign Optimization:
• Continuously optimize PPC campaigns to achieve target CPA, maximize ROI, and improve overall performance.
• Conduct regular performance reviews, identifying opportunities for improvement and implementing changes.
• Implement A/B testing, keyword research, and bid management to enhance campaign effectiveness.
Experimentation and Innovation:
• Lead experimentation efforts to test new ad formats, targeting options, and bidding strategies.
• Stay up-to-date with industry trends and emerging PPC technologies to keep campaigns innovative and competitive.
Localization and Customization:
• Develop and execute localization strategies to ensure PPC campaigns are tailored to different markets and regions.
• Work closely with the localization team to adapt ad copy, keywords, and landing pages for specific languages and cultural nuances.
Reporting and Analysis:
• Utilize data analytics tools to monitor, analyze, and report on PPC campaign performance.
• Develop and maintain dashboards to track key performance metrics, providing regular updates to stakeholders.
• Identify trends and insights to inform future PPC strategies.
Hands-On Execution:
• Maintain a hands-on approach to campaign management, ensuring a deep understanding of PPC platforms and tools.
• Be prepared to directly manage and optimize campaigns as needed, ensuring the highest level of performance.
Requirements:
Experience:
• Proven track record in PPC marketing, with extensive experience managing campaigns on Google and Bing.
• Experience working with and managing PPC agencies, with a strong ability to provide strategic direction.
• Hands-on experience in PPC campaign management, optimization, and experimentation.
Skills:
• Deep understanding of PPC platforms, including Google Ads and Bing Ads.
• Strong analytical skills, with proficiency in data analytics tools (e.g., Google Analytics, Excel).
• Excellent understanding of digital marketing metrics, KPIs, and best practices.
• Ability to develop and execute data-driven PPC strategies.
Communication:
• Strong communication and collaboration skills, with the ability to work effectively across departments and with external partners.
• Ability to present complex data and insights to non-technical stakeholders.
Education:
• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
What We Offer:
• Competitive salary and benefits package.
• Opportunity to work with leading cybersecurity brands.
• A dynamic and innovative work environment.
• Professional growth and development opportunities.
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.
What We Do
The leading VPN company. Building a safer, better digital world.
