Sporty Group
Performance Marketing Manager - Paid Social
The Role
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role
Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate.
As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms.
In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.
What you'll be doing
- Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app
- Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV)
- Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels
- Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets
- Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities
- Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage
- Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve
- Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support
What you'll bring
- 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter
- Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV
- Fluency in English is required; additional languages are a plus
- Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms
- Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works
- Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration
- Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams
What’s In It For You
📍 Sporty is a remote first company in pursuit of sustainability
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
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The Company
What We Do
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents. The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution. We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
