Performance Marketing Manager (Meta & Google Ads)

This is a remote position.

Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment.

We operate four educational institutions — IT Career Hub, DWW Akademie, Beam Institute of Technology, and MBI Akademie — where we train students for in-demand professions and support them throughout their journey, from choosing a career path to securing their first job.

Our audience consists of people for whom German is not their native language, but Germany is their new home. We understand the challenges of integration and know how to help our students become part of society and achieve professional success.

We pride ourselves on our friendly and collaborative atmosphere, where every team member is valued and makes a meaningful contribution to the success of our company.

Our team is made up of highly qualified EdTech professionals who bring their knowledge and experience to create outstanding educational programs and inspire our students.

We are looking for a Performance Marketing Manager who will become a key partner to our Product Marketing Manager (PMM) in validating growth hypotheses and driving measurable business results.

We need an independent and results-driven performance marketer who does more than just buy traffic. You understand how to design and execute marketing tests, identify the right audience, analyze performance, and make data-driven decisions when results don't meet expectations.

You are a great fit if you:

• Have hands-on experience managing Meta Ads and Google Ads campaigns with proven results and real advertising budgets.
  
• Understand the technical side of advertising platforms, including attribution, conversion tracking, pixels, events, and campaign optimization.
  
• Can quickly create basic ad creatives and copy using AI tools when needed, while maintaining quality and strategic thinking. (You will also work alongside a designer and copywriter.)
  
• Are highly analytical and comfortable working with media plans, funnel forecasting, cohort analysis, and statistical significance.
  
• Understand that marketing activities should always be aligned with the objectives of the test or experiment.
  
• Have professional proficiency in both German and English.
  
• Work independently and efficiently without the need for constant supervision.
  
• Value ownership and accountability, where results depend on your decisions and execution.
  
• Enjoy collaborating closely with product and marketing teams.
  
• Have experience with influencer marketing or partnership programs (this is a plus).
  

• Launch and manage Meta and Google advertising campaigns to validate growth and marketing hypotheses.
  
• Quickly develop basic ad creatives and copy, either independently using AI tools or together with the creative team.
  
• Build media plans, forecasts, and funnel projections.
  
• Launch campaigns aligned with test objectives and compliance requirements.
  
• Ensure accurate tracking, attribution, and integration setup across marketing systems.
  
• Monitor campaign performance daily and make optimization decisions based on data.
  
• Collaborate with the PMM to formulate and prioritize new hypotheses.
  
• Manage multiple experiments and campaigns simultaneously.
  
• Document and present test results in a clear and structured format.
  
• Manage testing budgets responsibly and transparently.
  

• 2+ years of experience in performance marketing.
  
• Hands-on experience with Meta Ads and Google Ads.
  
• Strong technical skills related to campaign setup, tracking, and troubleshooting.
  
• Analytical mindset and confidence working with performance metrics and data.
  
• Ability to work quickly, accurately, and independently.
  
• Native Russian speaker.
  
• English proficiency at C1 level or higher.
  
• German proficiency is highly preferred.
  

• Remote work from all over the world.
  
• The opportunity to make a direct impact on the growth of several international EdTech brands.
  
• A high level of autonomy and ownership.
  
• A collaborative, supportive, and international team environment.
  
• The chance to work on meaningful products that help people build successful careers and integrate into a new country.