Performance Marketing Manager - EMEA

Reposted 16 Days Ago
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Barcelona, Cataluña
In-Office
Mid level
Fashion • Retail • Software
The Role
Lead and scale Paid Media channels across EMEA, optimize campaigns, manage budgets, and analyze performance metrics to drive customer acquisition.
Summary Generated by Built In
Performance Marketing Manager EMEA
Reporting To: Global Director of Performance Marketing.
Location: 100% Remote - Based in Spain

Centric Software, a Silicon-Valley based enterprise software company in the FMCG space, is looking for a Global Partner Marketing Manager to lead the worldwide marketing partner strategy.
Want to join a world-leading company providing product concept-to-commercialization solutions across Fashion, Retail, Grocery, Food & Beverages, and Cosmetics — empowering some of the world’s biggest brands, retailers, and producers with advanced PLM, Planning, Pricing, Market Intelligence, and PXM solutions?
We’re looking for a data-driven Performance Marketing Manager to own and scale Paid Media channels across the EMEA region. The role is ideal for someone who thrives on optimization, experimentation, and turning insights into scalable growth. You will lead execution across Paid Social, Programmatic and Partner channels, ensuring efficient an effective customer acquisition and accelerating pipeline delivery.
Responsibilities:
  • Support strategy development and implement Paid Media plans across EMEA markets.
  • Lead on campaign configuration, platform maintenance, optimisation and reporting across LinkedIn, Meta, Display and other regional specific Paid Media channels.
  • Plan and execute localized Paid Media campaigns aligned with regional product priorities, regional sales goals, and specific cultural nuances.
  • Continuously test and optimize campaigns for CAC, CPL, ROI, and pipeline contribution.
  • Introduce a regular cycle of Paid Media testing and work with relevant internal stakeholders to identify appropriate A/B tests on creatives, copy, and landing pages.
  • Partner with Analytics teams to track key KPIs and generate actionable insights.
  • Work cross-functionally with Content, Product, Sales, and global Media teams.
  • Localize global campaigns for EMEA -specific trends, languages, and platforms.
  • Support regional events or partner co-marketing through performance channels.
  • Manage Paid Media budgets across markets & channels to maximize commercial output. 
  • Evaluate and manage regional agencies, freelancers, or localization partners as needed.
  • Contribute to go-to-market planning for global product launches and campaigns. 
Requirements:
Must-Haves
  • 4–6 years’ experience in Performance Marketing or Digital acquisition.
  • Demonstrated success scaling Paid Media channels in the EMEA region.
  • Experience in LinkedIn Campaign Manager, Meta Campaign Manager, DV360 & similar.
  • Strong analytical mindset; advanced knowledge of GA4, Looker, or similar BI tools.
  • Comfortable working in English while managing Paid Media campaigns across multiple languages.
Nice-to-Haves:
  • SaaS, B2B, or PLG background.
  • Experience in Marketing Automation tools (e.g., Marketo) & CRMs (e.g. Salesforce).
Be ready to join an exciting international team and support our continued growth!
 

Top Skills

Dv360
Ga4
Linkedin Campaign Manager
Looker
Marketo
Meta Campaign Manager
Salesforce
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The Company
Campbell, California
568 Employees
Year Founded: 1998

What We Do

Centric Software® is the innovator behind the #1 Product Lifecycle Management (PLM) platform, Centric PLM™, that is blazing the trail for brands, manufacturers and retailers across all segments of the consumer goods industry. Headquartered in Silicon Valley, Centric Software has shattered the mold to create state-of-the-art digital solutions to satisfy the needs of every player in the market, large and small, and supports their mission to develop high-quality, sustainable products that are on time and on trend.

- Centric PLM delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric PLM streamlines the product development process from concept to retail.
- Centric Planning provides best-in-class data and visually driven financial, merchandise and assortment planning as well as store and vendor forecasting to maximize margins and for seamless and fast, pre and in-season execution.
- Centric Visual Boards improves collaboration and decision-making of merchandising and buying teams through intuitive digital boards, driving innovation and decreasing time to market.

All Centric solutions are market-driven, ensuring they meet the needs of customers. These innovations include the first ever PLM mobile apps, 3D CAD connectors, sustainability integrations, and more. Centric Software has the highest user adoption rates in the industry and proudly maintains a 99% customer retention rate due to its seamless implementation methodology which ensures that 100% of its customers go live. Centric Software is proud to provide the best solution, backed by the best team to service the best customers.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA). For more information, please visit www.centricsoftware.com.

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