Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do & Who you are
We are looking for a passionate new team member to join us as a Performance Marketing Manager - Apps (d/f/m).
About the team:
As a Digital Marketing team we empower our private and commercial customers to joyfully trade on Kleinanzeigen across web and app. We help our users along the customer lifecycle and journey through digital initiatives (Performance & App Marketing, Onsite, CRM) to find or to sell the item of choice - locally or with shipping options!
This is a hybrid role, and our office is based in Berlin. You will report directly to the Performance Marketing Lead.
What you’ll do:
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Develop and manage successful App Marketing initiatives across multiple channels like Google Ads, Apple Search Ads, Meta, TikTok and disciplines with the objective to increase our KPIs (i.e. App Installs, In-App Conversions).
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You are responsible for an efficient channel mix with the objective to increase feature adoption, that also includes the acquisition of additional channels.
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Measure, report and analyze the efficiency of your App Marketing activities, understanding the core drivers and adjust accordingly.
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Responsible for an efficient budget allocation. Think “full funnel” and improve your campaigns by considering different categories, user segments and user journeys, elaborating on best ways to incentivize them.
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You are optimising our App Store presence and improving ASO KPIs
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Work in close collaboration with cross-functional teams to ensure consistency and find the best way to convert traffic into conversions.
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Analyze competitors, identify trends, insights and new opportunities in performance marketing to maximize growth opportunities.
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Close collaboration with external partner & agencies, including relationships management
What you’ll bring:
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You have 4+ years of practical experience in App Marketing
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You have a BA/BS degree or relevant professional experience
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Re-Commerce is your passion - You have a strong strategic thinking and operational knowledge of E-Commerce processes and an eye for new trends in the digital marketing world
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You are experienced in working with App channels to generate new and retargeting existing customers (i.e. Google Ads, Apple Search Ads, Meta & TikTok)
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You have experience in ASO
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You have a profound understanding of app tracking technologies and have worked with a Mobile Measurement Partner
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You have strong analytical skills with a proven ability to leverage data and to shape strategies and maximize ROI within a data-driven approach.
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You know how to drive your marketing initiatives and projects forward, manage stakeholder expectations in a cross-functional and agile working environment
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New challenges and a dynamic working environment motivate you and you regularly question the status quo yourself
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You have a good understanding of complex topics and present them in a way that is easy to understand.
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Business fluent in German and English
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
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An attractive Base Salary 💸
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Participation in our Short Term Incentive plan (annual bonus) 🏆
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Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍
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A 24/7 Employee Assistance Program for you and your family, because we care ❤️
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Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
What We Do
Adevinta is a leading online classifieds group and champion for sustainable commerce with a focus on Europe.
Our portfolio of 25+ digital marketplaces spans consumer goods, mobility, real estate, holiday rentals and jobs. Every month, our industry-leading technology enables more than 120 million people and over a million businesses across Europe to connect and trade. Loved local brands include leboncoin in France; mobile.de and Kleinanzeigen in Germany; Fotocasa and InfoJobs in Spain, Subito in Italy; Marktplaats in the Netherlands and the Canadian marketplace Kijiji.
Our international team of diverse individuals are united in their purpose to make a positive impact on the environment, the economy and society every single day.
Adevinta. Changing Commerce Together
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