Performance Marketing Lead

You will have impact and fun at work by:

• Developing and executing our performance marketing strategy, with clear goals and KPIs aligned to the overall product and marketing vision.
• Leading, mentoring, and supporting the performance marketing team, driving accountability, and fostering continuous learning and growth
• Planning, running, and optimizing high-volume acquisition campaigns across multiple channels, using data to improve performance and ensure strong Return on Ad Spend (ROAS).
• Building strong relationships with internal teams (Game Leadership, Finance, Central Marketing) and external advertising partners and platforms.
• Partnering closely with the Product team to shape user journeys and in-game features that maximize acquisition and overall performance.

Experience and skills we are looking for:

• Extensive experience in performance marketing, with proven success in developing strategy, planning campaigns, and hands-on media buying for mobile games.
• Proven ability to effectively manage and optimize multi-million dollar acquisition budgets.
• Strong analytical  skills, able to interpret complex data, extract insights, and drive continuous optimization.
• Proven leadership in managing and mentoring teams, setting clear goals, and driving accountability.
• Excellent communication and interpersonal skills, with a collaborative mindset and the ability to influence and empower cross-functional stakeholders.

It would be nice if you also have the following skills:

• Experience with the performance marketing creative process, including setting direction, briefing, giving feedback, and guiding overall creative production.
• Strong understanding of mobile marketing AdTech, including game measurement tools, attribution providers, programmatic advertising, and fraud prevention.
• Experience working on casual puzzle games.