About Freedx
Freedx is a next-generation cryptocurrency exchange built by experts from crypto, finance, and technology. We’re reimagining digital asset trading with a focus on security, scalability, and AI-driven innovation. Our mission is to empower users with the freedom to manage their assets confidently through seamless, transparent, and high-performance trading experiences.
The Role
We’re seeking a Performance Marketing Lead with deep expertise in AI-powered acquisition, automation, and analytics. You’ll own end-to-end growth: from paid media and lifecycle marketing to attribution and forecasting, using advanced AI tools to drive activation, retention, and lifetime value.
You’ll combine creative strategy with machine learning insights to shape global growth, optimize spend, and scale performance across all digital touchpoints.
What You’ll Do
1. AI-Driven Acquisition & Optimization
- Lead global campaigns across social, search, and crypto-native channels (X, Telegram, Google Display, TradingView, Coinzilla).
- Use generative tools (Jasper, AdCreative, Midjourney, Runway) to test creative variations at scale.
- Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency.
2. Lifecycle & Retargeting Automation
- Build intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap.
- Automate personalized journeys triggered by user behavior or funnel stage.
- Continuously improve engagement and conversion using predictive insights.
3. Conversion Intelligence & Experimentation
- Run AI-powered multivariate testing and CRO using Optimizely or Mutiny.
- Leverage analytics and heatmaps to refine landing pages and user flows.
- Drive measurable uplifts through data-informed experimentation.
4. Growth AI, Attribution & Forecasting
- Manage clean data pipelines, event tagging, and multi-touch attribution.
- Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility.
- Use predictive LTV models and budget forecasts to guide decision-making.
5. Generative Discovery (SEO, ASO & AEO)
- Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines.
- Coordinate with content and PR teams to strengthen generative discoverability and backlinks.
Requirements
Your Stack
- Core Platforms: Meta, Google, TikTok, X, Reddit, Telegram Ads, Coinzilla
- AI & Automation: Jasper, ChatGPT, AdCreative, Midjourney, Runway, Mutiny, Optimizely
- CRM & Analytics: Braze, CleverTap, Segment, AppsFlyer, Looker, GA4
What You’ll Bring
- 6–10 years in performance/growth marketing, ideally in fintech, crypto, or Web3
- Proven experience using AI-driven workflows for campaign optimization and forecasting
- Strong analytical capability across LTV modeling, attribution, and cohort analysis
- Familiarity with Telegram marketing and Web3-native ecosystems
- Agile, data-led approach with a bias for creative experimentation
Benefits
What We Offer
- Remote-first flexibility and autonomy
- Crypto or fiat payment options
- High-impact ownership in a fast-scaling exchange
- Direct collaboration with founders and senior leadership
- Competitive pay with performance-based incentives
Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.
Top Skills
What We Do
Who We Are:
Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.
Our Vision:
At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto
market, ensuring that our clients have access to the best tools and services to achieve their financial goals.
Join us on our journey to redefine the standards of digital asset trading and experience the freedom, reliability, and scalability that Freedx has to offer!
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