Performance Marketing Lead

Join REEKON Tools, a US based company, as we upgrade the tools professionals use on construction projects big and small! We are looking for an experienced Media Buyer to take full ownership of our paid acquisition across Meta and Google. We make a variety of construction tools and software that we sell online and in stores to customers across the globe.

You will own roughly $1.2-2M in annual ad spend across Meta and Google. This is a hands-on, in-platform role where you will build, test, and optimize campaigns yourself, and you will do it alongside an internal creative team that produces a high volume of video and static assets into a high functioning machine. Your job is to feed that engine, tell the creative team what is working and what to make next, and turn their output into profitable growth. We will primarily be running ads to our own website which is Shopify based.

We are looking for someone who thinks in blended terms rather than platform reported ROAS, who has a real testing methodology rather than a list of hacks, and who is comfortable being the single owner of a budget this size and knows the ins and outs of the industry.  Role will focus on media buying but also have touch points and ownership across our marketing stack. 

There is large growth potential for this role as we expand the team and expand our marketing operation. 

To apply for this role, please apply here and email [email protected] with a note on why this is a role for you and what you think of REEKON's current active ads.  This is a full time on site role in Boston, MA

The Role

Own day to day management of approximately $1.2M in annual paid spend across Meta and Google (Shopping, Performance Max, Search, and YouTube)
Build, launch, and optimize campaigns in platform — account structure, budgets, bidding, audiences, and daily pacing
Run a structured creative testing program with our internal creative team, and brief them on what to produce next based on what the data actually shows
Report performance against blended MER and contribution margin targets, not just platform reported ROAS
Manage our product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation
Own tracking accuracy across Meta Pixel and CAPI, Google tags, and GA4, and surface discrepancies before they distort decisions
Plan and run landing page and offer tests to improve conversion rate 
Help us grow demand creation and not only demand capture 
Create automations for reporting, pacing alerts, and creative trafficking
Recommend where budget should move, including telling us clearly when we should be spending less

Your Background

• AI mastery - not just using basic LLMs but leveraging new possibilities and rethinking traditional workflows to improve performance and internal operations
• Minimum 4 years of hands on media buying experience with DTC and ecommerce, including at least 2 years with direct personal responsibility for $75-150k per month in spend
• Strong across both Meta and Google. 
• Working command of blended metrics (MER, CAC, contribution margin) and a clear view of when platform reported numbers are misleading you
• Solid measurement fundamentals: pixel and CAPI setup, conversion tracking, attribution windows, and the basics of incrementally testing
• Exceptionally strong at creative feedback and partnership with in house team. Writing briefs, diagnosing creative fatigue, and turning results into the next round of assets
• Exceptional written English - grammar, tone, and clarity must be outstanding, as you will be writing briefs and analyses we act on
• Physical product or considered purchase experience is a plus. Construction, tools, or the trades is a significant plus
• Amazon Ads experience is a plus