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The Role
Own multi-million-dollar paid acquisition across channels and 30+ countries, optimizing for revenue, ROAS, LTV, and payback. Manage Google, Meta, affiliates, programmatic, influencers, tracking, attribution, creative testing, and landing-page experimentation. Use SQL and internal data to evaluate cohorts and traffic quality, identify fraud, and explain performance changes. Partner with product and pricing teams on monetization experiments, while leading channel managers, analysts, and agencies.
Summary Generated by Built In
Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.
Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.
We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.
We’re hiring builders who want ownership, speed, and impact at global scale.
You’ll own paid acquisition across every channel and market, on a budget of several million dollars a month. Your goal is to grow first-month and lifetime revenue at a target return on ad spend (ROAS), not to grow clicks or signups. You’ll decide where each next dollar goes, by country, channel, campaign, and partner, and you’ll be the first to notice when a channel looks good on the dashboard but brings in users who never build anything or pay twice.
- Own the plan: split monthly budget across Google (non-brand and brand), Meta, Bing, TikTok, programmatic, affiliates, and influencers, and across 30+ countries, based on where marginal ROAS is highest. Each month, defend the plan against what actually happened
- Run channels hands-on and through agencies: Search, Performance Max and AI Max, Meta Advantage+ and value-based campaigns, app campaigns, and programmatic partners. Know when to scale, cap, or cut
- Hold affiliates and partners accountable: find low-quality and incentivised traffic at the sub-publisher level, for example a source whose users pay for a trial within minutes but never create a project. Reverse bad payouts, and design commission structures that pay for real usage and renewals, not trial sign-ups
- Measure on revenue, not on platform reports: judge every channel on day-0, day-7, and day-30 revenue per signup, payback period, and repeat purchasing, from our own data. Know where ad platforms over-count, and why
- Keep the tracking healthy: own server-side conversion setup (Meta CAPI, Google enhanced and offline conversions), the conversion values sent for value-based bidding, and UTM and attribution standards. Notice quickly when an event breaks
- Work with product and pricing: paywall, trial, pricing, and top-up offer changes move ROAS as much as bids do. Partner with Growth Product to read those changes by country and channel, and to tell traffic-quality problems apart from product problems
- Run a creative and landing-page testing programme by market and language, including localised and creator-led ads
- Build and lead the team: channel managers, analysts, and agencies
- 7+ years in performance marketing, including 3+ years owning a budget of $1M+ a month across several channels and countries
- Hands-on depth in Google Ads and Meta Ads: account structure, bidding strategies (tCPA, tROAS, value-based), budget pacing, and recognising when automated campaigns are buying cheap, low-intent traffic
- Comfortable judging growth on LTV and ROAS in a subscription or usage-based business, including how free trials, discounts, and repeat purchases change what a “conversion” is worth
- Strong SQL: you can query a warehouse such as BigQuery yourself to build cohorts, break down a change by country and channel, and check what the platforms report
- Has managed affiliates or performance networks at scale (Impact, PartnerStack, or similar), including detecting fraud and incentivised traffic and enforcing payout terms
- Solid grasp of attribution and measurement: server-side conversions, UTM hygiene, gaps between ad-platform and internal numbers, and designing holdout or geo tests
- Can explain a drop: when a metric moves, you separate traffic mix from product change from tracking error before acting, and you write it up clearly for leadership
- Has led people and agencies and is comfortable setting their targets and holding them to them
Good to Have:
- Has worked on a product-led AI, developer-tool, or SaaS product whose users discover it through search
- Has run localised acquisition in Europe (Italy, France, Germany, Spain) and/or high-volume, low-price markets (India, Brazil, Indonesia), including local payment and pricing differences
- Python or notebook skills for budget-allocation models, response curves, or marketing mix modelling (MMM)
- Has used newer channels: ChatGPT and AI-search ads, Reddit, YouTube, programmatic (StackAdapt, The Trade Desk), connected TV
- Has run influencer and creator programmes measured on revenue, not reach
- Has worked closely with product and pricing teams on paywall, trial, and offer experiments
- Has built a performance marketing function from scratch at a fast-growing startup
- Work at the frontier of agentic AI, helping real users experience the next generation of computing
- Collaborate with a small, fast, and deeply technical team obsessed with product and growth
- Shape a new paradigm where software builds itself from human intent
- Competitive compensation, equity, and real ownership of the growth function
- Daily Meals: Lunch and Dinner provided
- Family Insurance: 5 Lakhs worth of coverage for you and your family
- Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
- Flexible Working Hours: Work arrangements that fit your life and commitments
Let’s build the future of software together.
Skills Required
- 7+ years of performance marketing experience
- 3+ years owning a budget of $1 million or more per month across multiple channels and countries
- Hands-on expertise with Google Ads and Meta Ads, including account structure, bidding strategies, budget pacing, and value-based campaigns
- Experience optimizing subscription or usage-based businesses using LTV, ROAS, free trials, discounts, and repeat-purchase metrics
- Strong SQL skills, including querying a warehouse such as BigQuery and building cohorts by country and channel
- Experience managing affiliates or performance networks at scale, detecting fraud and incentivized traffic, and enforcing payout terms
- Knowledge of attribution and measurement, including server-side conversions, UTM standards, platform reporting discrepancies, holdout tests, and geo tests
- Ability to diagnose performance changes across traffic mix, product changes, and tracking errors and communicate findings to leadership
- Experience leading people and agencies, setting targets, and managing performance
- Experience with a product-led AI, developer-tool, or SaaS product
- Experience running localized acquisition in Europe or high-volume, low-price markets
- Python or notebook skills for budget allocation models, response curves, or marketing mix modeling
- Experience with newer channels such as AI-search ads, Reddit, YouTube, programmatic, or connected TV
- Experience running influencer and creator programs measured on revenue
- Experience partnering with product and pricing teams on paywall, trial, and offer experiments
- Experience building a performance marketing function from scratch at a fast-growing startup
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The Company
What We Do
Backed by Lightspeed, Y Combinator, Together Fund, and Prosus, Emergent is reimagining how software gets built. Our vision is to democratize development, enabling anyone with an idea to become a creator and making software accessible to a billion people worldwide. Our autonomous coding agents turn plain-language ideas into fully functional applications, tested, version-controlled, and deployable in minutes. What once took weeks now happens with a single click. Enterprises use Emergent to write, maintain, and test millions of lines of code autonomously, cutting development cycles from months to days. Headquartered in San Francisco, we’re led by repeat entrepreneurs with a proven track record of building successful startups, joined by a world-class team of Olympiad medalists, IIT & IIM alumni, and veterans from Google, Amazon, and Dropbox. Together, we’re building at the frontier of AI and systems engineering—shipping daily and setting new standards for AI-driven development. In just 90 days, we scaled to $15M ARR, making us one of the fastest-growing AI startups in the world, with users across 180+ countries. Join us in shaping the future of software development.
