JOB PURPOSE:
We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users.
This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.
FUNCTIONAL RESPONSIBILITIES:
Acquisition — bring the right audience in
● Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic.
● Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.
● Test and scale new channels, audiences, and creative.
● Conversion & retention — turn first-time readers into loyal readers, and eventually into subscribers
● Own and develop a conversion funnel.
● Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.
● Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.
Analytics
● Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
● Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.
● Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
What we look for in the ideal candidate
● 3+ years in performance, growth, or acquisition marketing — ideally with a subscription, media, or SaaS product.
● Strong command of both paid acquisition and SEO / organic growth — you have driven traffic from both sides of the house.
● Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred.
● A track record of optimising conversion funnels, paywalls, or registration flows.
● Commercial instinct — you think in revenue and payback, not just impressions and clicks.
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
Skills Required
- 3+ years of experience in performance, growth, or acquisition marketing
- Experience driving both paid acquisition and SEO or organic growth
- Fluency in growth analytics, including CAC, LTV, cohort analysis, funnels, and churn
- Experience with GA4
- Track record optimizing conversion funnels, paywalls, or registration flows
- Commercial focus on revenue and payback metrics
- Experience with subscription, media, or SaaS products
- Experience with SQL and BigQuery
What We Do
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
