The Role
Plans, manages, and optimizes paid digital advertising campaigns across Google Ads, Meta Ads, and other platforms. Tracks campaign metrics, generates leads, conducts keyword research, audience targeting, and A/B testing, manages budgets, prepares performance reports, and coordinates with creative and content teams to improve conversions and achieve business targets.
Summary Generated by Built In
Performance
Marketing Executive
Location: Jabalpur, Madhya Pradesh
Experience: 3–5 Years
Requirements
Key Responsibilities
- Plan
and manage paid campaigns across Google Ads, Meta Ads, and other
digital platforms.
- Monitor CPC, CPM, CTR, CPL, ROAS, conversions, and overall campaign
performance.
- Generate
quality leads and optimize campaigns to achieve business targets.
- Conduct
keyword research, audience targeting, A/B testing, and campaign
optimization.
- Prepare
daily/weekly performance reports and provide actionable insights.
- Coordinate
with the creative and content team for ad creatives and campaigns.
- Manage
campaign budgets and ensure efficient utilization.
- Stay
updated with digital advertising trends and platform changes.
Benefits
Requirements
- Bachelor’s
degree in Marketing, Business, or a related field.
- 1–3
years of experience in Performance/Digital Marketing.
- Hands-on
knowledge of Google Ads, Meta Ads, Google Analytics/GA4.
- Strong
analytical and reporting skills.
- Good
communication and problem-solving abilities.
- Experience
in lead generation and conversion optimization is preferred.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 3-5 years of experience in performance or digital marketing
- Hands-on knowledge of Google Ads
- Hands-on knowledge of Meta Ads
- Hands-on knowledge of Google Analytics or GA4
- Strong analytical and reporting skills
- Good communication and problem-solving abilities
- Experience in lead generation and conversion optimization
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The Company
What We Do
Aaradhya Group is a Jabalpur-based diversified business group operating across agriculture, agritech, automation, and real estate. Through Nexora Automation, it helps startups, SMEs, retailers, manufacturers, distributors, and enterprises improve efficiency and scale through practical technology systems, including retail POS and ERP, CRM and sales automation, HRMS, inventory management, analytics dashboards, workflow automation, and custom business applications and integrations.
