Performance Marketing Executive

Posted 4 Days Ago
Be an Early Applicant
Mumbai, Maharashtra, IND
In-Office
Mid level
Agency • Information Technology • Professional Services • Software
The Role
Manage and optimize Meta and Google Ads campaigns, implement and monitor conversion tracking (GA4, Meta Pixel, GTM), analyze performance, report insights, and run A/B tests and landing page optimizations. Work with Shopify and D2C brands, support remarketing and lifecycle/email campaigns, and continually improve acquisition performance through data-driven analysis.
Summary Generated by Built In
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.

  • 2–4 years of experience in Performance Marketing.

  • Hands-on experience managing Meta Ads and Google Ads campaigns.

  • Strong understanding of Google Analytics (GA4), Meta Pixel, Google Tag Manager, and conversion tracking.

  • Experience working with Shopify and D2C brands is highly preferred.

  • Excellent analytical and problem-solving skills.

  • Strong communication and reporting abilities.

Preferred Skills
  • Experience in D2C, FMCG, Skincare, Cosmetics, Wellness, or Consumer Brands.

  • Knowledge of email marketing, remarketing, and customer lifecycle campaigns.

  • Experience with A/B testing and landing page optimization.

  • Familiarity with tools such as Hotjar, Microsoft Clarity, Canva, and Looker Studio is an added advantage.

Skills Required

  • Bachelor's degree in Marketing, Business, or related field
  • 2-4 years of experience in Performance Marketing
  • Hands-on experience managing Meta Ads and Google Ads campaigns
  • Strong understanding of Google Analytics (GA4), Meta Pixel, Google Tag Manager, and conversion tracking
  • Experience working with Shopify and D2C brands
  • Excellent analytical and problem-solving skills
  • Strong communication and reporting abilities
  • Experience in D2C, FMCG, Skincare, Cosmetics, Wellness, or Consumer Brands
  • Knowledge of email marketing, remarketing, and customer lifecycle campaigns
  • Experience with A/B testing and landing page optimization
  • Familiarity with Hotjar, Microsoft Clarity, Canva, and Looker Studio
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The Company
28 Employees

What We Do

Hudson Information Technology and Manpower Services, part of The Hudson Group, is a global workforce solutions and software services partner founded in 2019. The company combines HudsonIT Consultancy Ltd, which provides enterprise software and technology consulting, with Hudson Manpower Inc, which specializes in comprehensive technical recruitment across various sectors, including Oil & Gas, IT, and Hospitality.

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