WHO WE ARE LOOKING FOR
The Performance Marketing Specialist will play a critical role in how we show up in North America. This position will help explore new ways to engage and grow our consumers, enhance how we bring stories to life across the digital landscape, and will be responsible for helping to achieve business priorities.
You are a results-oriented teammate, with a passion for the Converse consumer, a curiosity for how they engage/shop online, and a desire to elevate how Converse can best serve them! You will be part of an expert team of digital marketers who work cross-functionally to activate marketing campaigns and programs that deliver on the Brand’s business objectives that position Converse as a progressive Youth oriented, creative lifestyle brand. You will obsess the business, have a sense of curiosity and look for ways to experiment with new ideas, and your analytical mentality will constantly improve results.
WHAT YOU WILL WORK ON
The Performance Marketing Specialist is an important role within the consumer-focused digital marketing offense at Converse and a key driver in North America’s continued DTC acceleration.
In this role, you will be responsible for helping to drive NA’s digital business and transforming Converse into a sophisticated, consumer-focused, digital brand. As part of the Digital Marketing team, you will bring best-in-class experiences to life for the consumer.
- Support the development and execution of the 13-week Seasonal marketing plans for Always-on/Daily engagement within our Performance Marketing channels.
- Contribute to delivering against Converse’s digital business goals, frequently offering ideas to refine and drive efficiencies and growth.
- Support execution and trafficking of Paid Social, Display, Affiliate and Search campaigns; managing deliverables, compiling key dates/content, and looking for opportunities to enhance cross-functional alignment between stories.
- Support Performance Marketing Sr. Manager with crafting creative briefs, providing feedback on assets, QAing content, and aligning on landing pages.
- Gather and mine data alongside Directors and Managers to support weekly/monthly reporting and seasonal QBRs.
- Lead creation of a seasonal Creative QBR, helping to inform the content and copy creation process for North America and the greater Marketing Org.
- Develop powerful and engaging data visualization for team’s findings.
- Act as a positive influence, integrator, advocate, and collaborator across functions.
- Exhibit financial excellence through budget management and PO process, working closely with Finance partners, ensuring we deliver on budget and pay vendors on time.
WHO YOU WILL WORK WITH
Serve as an integral team member of the NA Digital Marketing function, the Converse Direct team, and overall Brand Marketing org to lead and implement an accelerated digital offense.
To drive North America’s business results and consumer offense, you will work cross-functionally with key partners across Digital Marketing, Direct, CRM, Merch, Analytics, Data Science, Content Planning, and Brand Creative. This role will require consistent collaboration, partnership and consensus across the enterprise.
WHAT YOU BRING
- Bachelor’s degree or equivalent combination of education, experience or training
- 2-3 years work experience in digital/online marketing or related field preferred
- Strong understanding of digital marketing strategy and tactics across key channels including search, paid media, organic social.
- Excellent written and verbal communication skills, including presentations.
- Strong analytical skills and comfort using art and science to inform plans and decision making.
- Strong understanding of business analytics, digital analytics, and proven capability to use data to drive business decisions tied to revenue.
- Previous experience managing a marketing channel for a multichannel retailer, is preferred.
- Previous experience helping drive cohort marketing strategies, a plus.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Nike Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nike and has not been reviewed or approved by Nike.
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Retirement Support — A 401(k) with a company match is complemented by options such as a Mega Backdoor Roth and deferred compensation for eligible earners. Financial coaching and structured savings programs support long-term financial security.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a stock discount sits alongside broad-based equity vehicles like RSUs and non-qualified stock options. These avenues expand wealth-building opportunities beyond base pay.
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Parental & Family Support — Paid parental leave includes maternity and paternity time, recently expanded in the U.S. to 16 weeks and extended to part-time retail teammates. Additional supports include childcare assistance at select locations and family-building benefits such as fertility, surrogacy, and adoption.
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What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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