Performance Marketing Coordinator, Digital Marketing - Consumer

About the FRONT ROW Group:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. 

We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. 

We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. 

About the team this role lives within:

Based in San Diego, California, our content creation & digital marketing agency specializes in the beauty, health, and wellness industry and offers 360 marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development. 

We look at the digital space with a wide-angle lens — making us uniquely qualified to expand and elevate our client’s digital reach while delivering consistency across performance marketing, social marketing, influencer marketing, email marketing and CRM. 

With over $17M in revenue, the current team is over 80 people.  Top clients include Jergens, Bio-Oil, Rimmel, Olaplex, and JLo Beauty. 

The San Diego office also has its own studio for shoots, which is a key part of the client offering, developing ongoing social content, email marketing assets, social and streaming ads, photography and video for everything from evergreen messages to product launches.

We lead with instinct. We validate with evidence. And we value add for everyone. 

Job Description Overview:

We are looking for a competent digital marketing coordinator to support the Performance Marketing Specialists & Senior team. The candidate will primarily be responsible for support with reporting, ad plan creation, copywriting for ads, campaign ideation and strategy and budget/KPI tracking. They will work closely with the teams assigned to each client account and work in a collaborative manner for hands-on training both in ad platforms and in agency workflow processes.

Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators. Ultimately, the exceptional digital marketing coordinator should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, enhance user experience, and deliver on digital objectives.

We expect Performance Marketing Coordinators  to have a proactive attitude towards their work and think ahead for what a client or team member may need. Seeing the bigger picture vs. focusing on the day-to-day tasks will make you successful in this role.  They should always work in the best interests of these elements. As such they will be expected to have/do the following:

• Degree in marketing, advertising, or equivalent.
• Experience & knowledge of paid media performance advertising channels with hands-on experience setting up and managing campaigns.
• Experience with reporting on campaign performance and knowing what KPI’s matter. Ability to explain the numbers in written reports that make sense to team members and clients. (“Tell the story” of the data)
• Excellent copywriting and copy editing skills.
• Highly organized.
• Strong Proficiency in Excel or Google Sheets (formulas, pivot tables, conditional formatting, etc.); experience with Looker Studio or reporting tools a plus
• Highly organized and detail-oriented, with excellent time management skills
• Strong communication skills and a collaborative mindset
• Project management experience and/or understanding of project management concepts.
• Extreme attention to detail.
• Knowledge of web analytics/GA4.
• Confidence in email and Zoom communication skills - willing to speak up during client meetings.
• Self-starter with a strong desire to learn, ask questions, and work collaboratively. If you say you’ll do something, it gets done! No need for micro-management, accountability and sense of pride in your work.

Additional Experience Preferred: 

• Proven track record of developing successful paid media advertising strategies and planning that result in significant top line growth at a positive ROAS.
• Build and execute Paid Media Strategies for domestic & international beauty, wellness and lifestyle brands, from conceptual planning and scheduling, to reporting and making optimization recommendations to improve campaign performance.
• Experience with budget and revenue projections/forecasts.
• Experience with Shopify analytics.
• Experience with keyword search tools and current SEO, SEM & PPC tools.
• Experience with website pixel tracking set up, tagging, and management.
• Ongoing understanding of the Search and Social landscape, including: new features and tools.

Additional Key Qualities:

• At least 2 years of successful performance marketing experience
• Agency experience (preferred)
• Sense of urgency – we are fast paced!
• Meta ads certified
• Google ads certified
• Any other ad platform certifications are a plus! - DV360, TikTok, Pinterest, SnapChat, Bing, LinkedIn, etc. 
• Experience with TikTok Shop is a big plus!
• A passion for digital marketing and beauty/lifestyle brands
• Can-do attitude that fits our upbeat, fast paced (and fun!) company culture
• Not afraid to ask questions

• 20 PTO days (prorated based upon start date) & 7 sick days per annual year
• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid working schedule, in-office perks
• Located in San Diego Ideally

SALARY RANGE: $60,000-$65,000