Performance Marketing Chase Wealth Management Senior Business Analyst

Posted 2 Days Ago
2 Locations
Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Lead agile business analysis for performance marketing digital platforms: elicit and document requirements, write BDD scenarios, use Figma and Jira, apply approved AI tools and prompt engineering, track delivery KPIs, perform impact analyses, and partner with product, UX, and engineering to deliver measurable digital outcomes.
Summary Generated by Built In

Join a team that’s shaping the future of digital experiences at JPMorgan Chase. You’ll drive innovation and deliver impactful web solutions that connect millions of users to our brand. Make your mark by transforming ideas into seamless digital journeys.

As a Senior Business Analyst on the Performance Marketing team, you will work in a dynamic, cross-functional team to drive digital transformation and deliver clear, measurable business impact. You will facilitate agile methodologies, integrate BDD practices to translate stakeholder needs into clear requirements, leverage tools like Figma and Jira, and partner with technical, business, and UX design teams to ensure our digital platforms meet evolving market needs. You will also use approved AI tools and prompt engineering to accelerate analysis, documentation, and communications while maintaining strong controls, traceability, and quality.

Job Responsibilities
  • Collaborate with product owners, architects, developers, and UX partners to bridge business goals and technical delivery.

  • Lead agile ceremonies including pre-refinement sessions, sprint 0 planning, and (as needed) daily scrum calls.

  • Elicit, analyze, and document requirements (epics, features, user stories, acceptance criteria) with end-to-end traceability.

  • Apply BDD practices, writing clear “Given–When–Then” scenarios to validate and refine requirements with technical and non-technical partners.

  • Leverage Figma and Jira to facilitate design collaboration and maintain a well-groomed delivery backlog.

  • Use approved AI tools to accelerate BA workflows (meeting summaries, requirement drafts, backlog notes, data exploration hypotheses, and test case outlines) with human review and sign-off.

  • Design and iterate prompts for BA delivery (decomposition, edge-case discovery, test scenario generation, and release notes) using structured outputs (tables/JSON) and rubric-based evaluation.

  • Build and maintain reusable assets (story templates, UAT script skeletons, stakeholder update formats, and prompt libraries) for recurring BA workflows.

  • Partner with platform teams to gather requirements and author improvement suggestions; support developers on technical improvements, performance optimization, and refactoring as needed.

  • Evaluate change impacts through impact/gap analyses; identify risks, document mitigations, and present recommendations to stakeholders.

  • Track and analyze delivery KPIs (ticket fallout/quality, capacity such as points per developer per sprint, and first-time testing pass rate) and communicate insights to improve outcomes.

Required qualifications, capabilities and skills
  • Bachelor’s degree in Business, Computer Science, or a related field, or equivalent experience.

  • Demonstrate experience in business analysis and data analytics.

  • Use Jira, Figma, and data analysis tools (e.g., MS Excel) proficiently.

  • Translate design concepts into clear, actionable technical specifications.

  • Write clear BDD scenarios (“Given–When–Then”) and measurable acceptance criteria.

  • Facilitate agile ceremonies and support agile delivery practices (Scrum/Kanban).

  • Apply approved AI tools to improve BA throughput and quality with clear examples of impact.

  • Apply strong prompt engineering skills (constraints, few-shot examples, structured outputs such as tables/JSON, rubric-based evaluation).

  • Validate AI-generated outputs for accuracy, completeness, bias, and compliance; ensure human review and sign-off.

  • Communicate effectively with technical and non-technical stakeholders.

  • Manage multiple priorities in a fast-paced, dynamic environment.

Preferred qualifications, capabilities and skills
  • Hold agile certifications (e.g., Scrum, Kanban) or significant agile experience.

  • Use advanced data visualization tools (e.g., Tableau, Power BI).

  • Bring familiarity with financial or digital marketing environments.

  • Work effectively with remote or globally dispersed teams.

  • Support technical refactoring and/or system modernization initiatives.

  • Stay current on emerging digital trends and technologies.

  • Develop assistants and/or agent-style workflow automations (multi-step tool-using workflows) under appropriate governance (nice-to-have).

Additional Information
  • Support both project-based and BAU operational requests.

  • Contribute to high-profile client initiatives.

  • Work in an inclusive, collaborative team environment.

     

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

Skills Required

  • Bachelor's degree in Business, Computer Science, or a related field, or equivalent experience.
  • Demonstrated experience in business analysis and data analytics.
  • Proficiency with Jira, Figma, and data analysis tools (e.g., MS Excel).
  • Ability to translate design concepts into clear, actionable technical specifications.
  • Write clear BDD scenarios (Given-When-Then) and measurable acceptance criteria.
  • Facilitate agile ceremonies and support agile delivery practices (Scrum/Kanban).
  • Apply approved AI tools to improve BA throughput and quality with examples of impact.
  • Strong prompt engineering skills (constraints, few-shot examples, structured outputs, rubric-based evaluation).
  • Validate AI-generated outputs for accuracy, completeness, bias, and compliance with human review and sign-off.
  • Communicate effectively with technical and non-technical stakeholders.
  • Manage multiple priorities in a fast-paced, dynamic environment.
  • Agile certifications (e.g., Scrum, Kanban) or significant agile experience.
  • Experience with advanced data visualization tools (e.g., Tableau, Power BI).
  • Familiarity with financial or digital marketing environments.
  • Experience working with remote or globally dispersed teams.
  • Experience supporting technical refactoring and/or system modernization initiatives.
  • Keeping current on emerging digital trends and technologies.
  • Experience developing assistants or agent-style workflow automations under governance.

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength Medical, dental, vision, and mental health coverage are comprehensive, with on-site clinics, preventive care, and specialized supports such as maternity nurse guidance and fertility treatments. Wellness activities can help offset copays and out-of-pocket costs, reinforcing the perceived strength of health benefits.
  • Retirement Support A 401(k) with dollar-for-dollar matching and additional automatic pay credits reflect strong employer-backed retirement savings. An employee stock purchase plan and related financial programs further bolster long-term financial support.
  • Leave & Time Off Breadth Paid time off, sick time, holidays, and generous parental leave are provided alongside family medical leave and adoption/fertility assistance. Additional programs like caregiver support and volunteer time off expand the breadth of time-away options.

JPMorganChase Insights

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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