Description
Curry Up Now is seeking a Performance Marketing & Brand Content Manager to run point on our daily digital storytelling, promotions, and customer engagement. You’re part creative director, part strategist, part get-sh*t-done executor. This role is all about building sales momentum for the brand, keeping us top of mind and on trend.
This role is about brand vibes but it's more It’s about driving sales. We’re looking for a Performance Marketing & Content Manager who can turn ideas into revenue, campaigns into foot traffic, and content into clicks that convert. You’ll run our email, SMS, and social, and manage paid media execution with one clear target: increase same-store sales and grow new customer acquisition.
This is a Bay Area Based work from office/restaurant role.
WHY CURRY UP NOW?
We’re not here for average. We’re building a bold, loud, rebel brand in fast casual. You’ll be reporting directly to the founder and working on campaigns that run same-day and show real results. We move fast. We break sh*t. We make food that slaps.
YOUR MAIN GOALMake sales move. Weekly. Across all channels.
WHAT YOU'LL OWN:
- Email Marketing (Thanx):
Create, schedule, and analyze 2–3 emails per week. You’ll test offers, optimize subject lines, and push high-converting sends tied to promos, LTOs, and location-specific needs.
- SMS Campaigns (Attentive):
Build 2–4 weekly texts. Nail the tone, time the sends, drive redemptions. Simple. Fast. Effective.
- Social Media (IG + TikTok):
Daily Reels and Stories that highlight our food, promos, and community moments. This is not for vanity. This is for reach + action. Think hooks, trends, and UGC reuse.
- Paid Ads Oversight (Meta + Google):
You won’t push the buttons, unless you know this well, but you’ll lead the charge. You’ll direct creative, offers, copy, and audiences for our paid media partners and review performance weekly with the CEO.
- Offer Strategy & Execution:
You’ll run deals, BOGOs, catering pushes, and LTOs across all channels with full ownership.
YOUR GOALS:
- Increase engagement, CTRs, and conversions across email, SMS, and social
- Deliver weekly content that supports LTO drops, catering, and store promos
- Ensure Meta and Google campaigns are high-ROI, even if you’re not pushing the buttons
- Grow the brand’s online footprint and personality in every channel
WEEKLY WINS LOOK LIKE:
- A campaign drives consistent week-over-week sales at stores
- New catering email + SMS campaign brings in new leads weekly
- Organic Instagram Reel gets 50K views and growing website taps
- Meta retargeting ad with your offer copy pulls 6.5% CTR & 2.5% ROAS
Requirements
- Have 4 to 6+ years of experience in social media and email or SMS marketing with restaurant, cpg experience
- Know how to craft a killer hook, CTA, and campaign in your sleep
- Can manage freelancers and agencies while keeping brand control
- Are equally fluent in TikTok trends and email A/B tests
- Have a sharp eye for content, copy, and what moves the needle
- Obsessed with ROAS, CTR, conversion rates, and sales lifts
- Great at writing headlines, captions, and short-form content that punches
- Fast, organized, and deeply familiar with restaurant or retail marketing
- Strategic, but scrappy. We don’t have time for 30-page decks
- Results-focused. You live and die by sales
Skills Required
- 4 to 6+ years experience in social media and email/SMS marketing, ideally with restaurant or CPG experience
- Experience using Thanx for email marketing
- Experience using Attentive for SMS marketing
- Proven ability to write high-converting subject lines, headlines, captions, and short-form content
- Fluent in TikTok trends and daily social content creation (Reels, Stories)
- Experience running A/B tests on email and optimizing sends
- Ability to manage freelancers and external agencies while maintaining brand control
- Experience directing paid media strategy on Meta and Google Ads (creative, offers, audiences)
- Strong focus on performance metrics (ROAS, CTR, conversion rates, sales lifts) and results-driven campaign execution
- Fast, organized, strategic but scrappy approach to campaign execution
- Experience planning and executing offers, BOGOs, LTOs, catering promotions across channels
What We Do
Established in 2009, Curry Up Now is a rapidly growing Indian fast casual restaurant chain in North America, renowned for its innovative spin on traditional Indian street food. Founded by Akash and Rana Kapoor, the brand operates a family of restaurants and food trucks, presenting traditional Indian flavors in a friendly, recognizable format, featuring items like tikka masala burritos and deconstructed samosas.
