Performance Marketing Associate

About Us:

The Mind Company is at the forefront of mental fitness and firmly believes that caring for your mind is just as important as caring for your body.

We have a portfolio of award-winning, science-backed apps built to bring mental fitness to every mind, every day. Through Elevate, Balance, and Spark, The Mind Company helps millions of people around the world improve key cognitive and mental wellness skills. Elevate, named Apple’s App of the Year, boosts real-world skills like reading, math, and memory through engaging brain training games and puzzles. Balance, selected as Google Play’s Best App, delivers personalized meditations and wellness tools to reduce stress, improve sleep, sharpen focus, and much more. And Spark makes learning and discovery feel effortless through delightful daily puzzles designed to expand your knowledge of the world.

The Mind Company is a fully remote company of voracious learners and passionate doers, driven by our vision to bring mental fitness to every mind, every day.

If our mission resonates with you, please consider applying!

The Role:

We're a lean, high-impact team that owns the entire growth stack for three apps—performance marketing, creative strategy, analytics, and everything in between.

You'll be the go-to person for a handful of acquisition channels, running day-to-day campaign management, creative testing, and optimization on platforms like Meta and AppLovin. This is a hands-on media buying role where you'll own real budgets, have autonomy, and see your work directly move our acquisition numbers.

This is a fully remote position based anywhere in North or South America.

How You’ll Make an Impact Here:

• Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels

• Drive efficient new user acquisition to one of our flagship apps

• Present weekly performance trends and campaign optimization recommendations

• Execute continuous creative testing to continuously improve campaign performance

• Spearhead AI research to improve Growth tooling

• Monitoring and updating project trackers for media buying projects and creative testing

Qualifications:

• 1+ years of app performance marketing experience in AppLovin or Meta

• 1+ years of experience writing creative briefs for D2C performance marketing ads

• Hands-on-keyboard campaign management experience of direct-response campaigns

• Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV

• Experience using Generative AI tools (ex. Nano Banana, Envato, Hedra, etc.) for ad production and Claude AI or ChatGPT for copywriting, concept ideation, and/or performance analysis.

• Ability to navigate business intelligence tools like Looker, Amplitude, or Tableau

• Strong attention to detail and project management skills

• A true builder’s mindset: gritty, proactive, resourceful, and comfortable navigating ambiguity

Bonus:

• Background in running performance marketing campaigns for a subscription app

• Passion for education, mental fitness, and making learning delightful

Benefits & Perks (FULL-TIME):

• Competitive salary and equity

• Medical, dental, and vision insurance for you and your family

• Distributed team flexibility, with a home-office stipend and co-working reimbursement

• Annual learning, wellness, and travel stipends

• Generous PTO, flexible sick leave, and paid parental leave

• ​​Annual company meetup in fun location

Why Join The Mind Company:

• Mission-Driven Work: Be part of a company dedicated to bringing mental fitness to every mind, every day.

• Collaborative Culture: Work with a team of bright, kind individuals who are passionate about innovation and excellence.

• Impactful Role: Play a key role in driving new user acquisition and revenue for the organization

• Professional Growth: Opportunity to own performance marketing channels end-to-end including creative, media buying, and operational strategy

• Competitive Compensation: Receive a comprehensive compensation package, including salary, benefits, and equity opportunities.

• Inclusive Environment: Join a culture that values diversity, inclusion, and continuous learning.

Compensation:

At The Mind Company, we take a thoughtful and equitable approach to compensation with the goal of offering fair and sustainable salaries to all employees. We use a market-based, pay-for-performance compensation model that we update annually with high-quality industry compensation data.

The full salary range for this role is $55,000-$78,000 USD, but a subset of the range will be used based on each candidate’s location. Final compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and location.

Finally, we believe that people should be paid equitably for their expected (and then actual) contributions rather than negotiation skills. To that end, we give all successful candidates our “first and best” offer, and have a no-negotiation policy. We also provide all employees with consistent opportunities to receive compensation increases in line with their contributions and impact throughout their tenure.

How We Hire:

At The Mind Company, we seek to build high-impact teams with high talent density, and we invest a lot of time and care into the hiring process. Your resume will be reviewed by a human, so we encourage you to keep your resume short (one page should do) and submit it as a PDF.

During the interview process, you can expect conversational-style sessions, [add specifics based on the interview process for the role].

Please note that all communication with applicants will be sent from themindcompany.com or our Applicant Tracking System, Ashby (ashbyhq.com). The Mind Company will never ask you to create a Microsoft Teams or any other online account before your interview process begins, and we do not communicate with candidates via WhatsApp. If you are asked to provide information and do not believe it is a legitimate request from The Mind Company, please contact [email protected] to validate before proceeding.

Our Commitment to Diversity, Equity, & Inclusion:

We believe that there is no single candidate profile that guarantees success in this role. Experience comes in different forms; many skills are transferable, and passion goes a long way. If your background is similar to the job description and you think you can excel in this role, please apply and tell us about yourself and the impact you could make at The Mind Company.

We also know that diversity of identity, experience, and thought leads to more creativity, better problem-solving, and wiser decisions, which is why we're dedicated to adding new perspectives to our team. We are an equal opportunity employer; committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We highly encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQIA+ folks, veterans, and people with disabilities.