Performance Marketing Analyst

Reposted 22 Days Ago
Charlotte, NC, USA
Hybrid
Junior
AdTech • Marketing Tech
The Role
The Performance Marketing Analyst will optimize marketing strategies for clients, specializing in Social or Search, with responsibilities in account management and budget allocation.
Summary Generated by Built In

Mason Interactive is seeking a Performance Marketing Analyst to join our dynamic team in Charlotte, North Carolina. This role, ideal for ambitious individuals early in their marketing career, blends the flexibility of hybrid work with a robust package of benefits, including a competitive salary, comprehensive medical insurance, unlimited PTO, sick days, and quarterly team-building events.

Join our team of 30 professionals working with around 50 clients, and embark on a journey to enhance performance marketing strategies. Under the guidance of an experienced Manager, you will specialize in either Social or Search marketing strategies, delivering insights, optimizations, and pacing for a selection of clients. This role is your gateway to becoming a key player in our clients' growth, mastering management skills, and broadening your expertise across various platforms.

Essential Skills:

  • Minimum of one year's experience in an agency setting.
  • Proficiency in Keyword Research using tools like Google Keyword Planner and SEMRush.
  • A keen interest in mastering Google and/or Facebook advertising.
  • Strong writing skills for creating compelling ad copies.
  • Experience with Google Ads or Facebook Ads Manager.

Preferred Qualifications:

  • Google Ads certification.
  • Google Analytics certification.
  • Facebook Blueprint certification.

Responsibilities:

  • Work within a team of 3-5, managing 4-5 accounts to drive client success across online platforms.
  • Collaborate with a Performance Marketing Supervisor to optimize budget allocation, create impactful ad copy, enhance sales strategies, handle complex issues, explore new platforms, provide detailed client reports, participate in strategic planning, and maintain client communications.

Compensation & Benefits:

  • Hybrid work schedule with at least 2 in-office days per week; initial 90 days require more on-site presence for training.
  • Paid holidays and unlimited PTO.
  • Comprehensive benefits package, including 401K Matching, health, dental, and vision insurance.

Mason Interactive is committed to equal employment opportunities, assessing every application based on merit, without regard to race, color, religion, gender, or any other protected categories.

Skills Required

  • Minimum of one year's experience in an agency setting.
  • Proficiency in Keyword Research using tools like Google Keyword Planner and SEMRush.
  • A keen interest in mastering Google and/or Facebook advertising.
  • Strong writing skills for creating compelling ad copies.
  • Experience with Google Ads or Facebook Ads Manager.
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The Company
HQ: Brooklyn, New York
60 Employees
Year Founded: 2008

What We Do

Mason is celebrating 1 billion dollars in ad budgets managed. Select clients include: AMAN Alexis Bittar S.C. Johnson Casio G-Shock Culinary Institute of America International Center of Photography Marimekko Dagne Dover University of Florida Rowan School The Chicago Insitute The Community Solution Edward Sexton Savile Row Klein Epstein Parker Bespoke Suits Oars and Alps Bennett Winch Tayst Pryor learning Vosges Chocolate The Gel Bottle Hampden Clothing Risewell Toothpaste Mason is a full service ad agency specializing in Performance Paid Media, Creative Production and Branding, CTV/OTT, SEO, and Lifecycle Marketing for DTC + EDU Brands since 2008. We provide growth-driven performance marketing services for clients in D2C, B2B, and higher education verticals. Depending on your needs, we can help you with a single digital service or a strategic mix of paid media, SEO, creative, lifecycle marketing, programmatic and media planning services. With cutting edge tools and proven tactics, our team of digital experts will grow your business, increase conversions, maximize ROI, and overall performance. As a Premier Google Partner, we are recognized in the top percentile of agencies worldwide. We see ourselves as an extension of your team and embrace close collaboration. Every partnership begins by identifying your short and long term goals and creating a result-driven growth plan, so you can get where you want to be.

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