Head of Paid Ads - Performance Marketing Lead

Posted 21 Days Ago
26 Locations
Remote
Mid level
Artificial Intelligence • Consumer Web • Edtech
The Role
Own paid user acquisition for a consumer mobile app across international markets. Manage and optimize Meta, Google, TikTok, and Apple Search campaigns; track CAC, ROAS, and LTV; allocate budgets; build reporting using spreadsheets, SQL, and dashboards; and guide ad creative iteration based on performance data. The role also involves market localization and optional B2B demand-generation campaigns.
Summary Generated by Built In

Company:
SimpleStudy is a consumer AI platform for students.
We help them stay motivated to study their subjects - everything from Biology and Mathematics to Literature and Art.

Our small team has already helped +1.5 M students worldwide (UK, Ireland, Brazil, South Africa, and Australia) study better, and ~40–50k new students join us every week.

We are a remote team with a Lisbon office, having recently raised ~$4M seed round with incredible investors from Strava, OpenAI, and Meta.

Requirements:

  • 4+ years of hands-on performance marketing experience, with a primary focus on paid user acquisition for consumer/mobile apps

  • Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads

  • Track record of owning CAC, ROAS, and LTV as core metrics, and making budget allocation decisions based on them

  • Comfortable working across multiple international markets and currencies (UK, Ireland, Brazil, South Africa, Australia) — creative/localization awareness a plus

  • Strong analytical skills; comfortable in spreadsheets/SQL/dashboards to build reporting and pull insights independently

  • Experience briefing and iterating on ad creative with a designer or creative team, using performance data to guide creative direction

  • Familiarity with tools like Mixpanel, Customer.io, or PostHog

  • Nice-to-have: some experience with B2B/demand-gen paid channels (LinkedIn Ads, Google Ads for lead gen)

Conditions:

  • Remote in Europe (preference: Western/continental Europe)

  • Salary: no fixed budget. Flexible.

  • Stock options: yes

  • Contract type: full-time employment, independent contractor

Skills Required

  • 4+ years of hands-on performance marketing experience focused on paid user acquisition for consumer or mobile apps
  • Hands-on experience running and optimizing Meta Ads, Google Ads or Universal App Campaigns, TikTok Ads, and/or Apple Search Ads
  • Experience owning CAC, ROAS, and LTV metrics and making budget allocation decisions
  • Experience working across international markets and currencies
  • Strong analytical skills and ability to use spreadsheets, SQL, or dashboards independently
  • Experience briefing and iterating on advertising creative with designers or creative teams
  • Familiarity with Mixpanel, Customer.io, or PostHog
  • Experience with B2B or demand-generation paid channels, such as LinkedIn Ads or Google Ads lead generation
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The Company
33 Employees
Year Founded: 2021

What We Do

SimpleStudy is a consumer AI education platform designed to help students study more effectively across subjects including Biology, Mathematics, Literature, and Art. It provides personalized revision notes, past exam papers, quizzes, and expert insight tools for major academic exams. The platform has supported more than 1.5 million students worldwide, with tens of thousands of new students joining weekly in multiple countries around the world.

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