Performance Marketer – Google Ads & Meta Ads

Posted 9 Hours Ago
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Vadodara, Gujarat, IND
In-Office
Junior
Software
The Role
Manage and optimize paid advertising campaigns across Google Ads and Meta Ads for multiple client accounts. Responsibilities include campaign setup, keyword research, audience and creative testing, budget and bid management, conversion tracking, performance analysis, reporting, and optimization of CPL, CPA, CTR, conversion rate, and ROAS. Collaborate with content and design teams while staying current with advertising platform updates.
Summary Generated by Built In
Company Description

Maskoid Technologies started its operation from Vadodara (Gujarat) with a single client in 2015. Within a few years, we have grown with more than 500+ clients worldwide and increasing every month. We are one of the best internet marketing agencies for local businesses. Innovation, Hard work and Ethics are our main pillars. We are looking for excellent talent willing to work in a fast-paced positive environment.

Job Description

Company: Maskoid Technologies
Location: Vadodara, Gujarat
Job Type: Full-time
Work Mode: Work from Office
Experience: 1–3 years
About Maskoid Technologies
Maskoid Technologies is a digital marketing agency based in Vadodara, working with clients
across different industries and markets. We are looking for a hands-on Performance
Marketer who can independently manage and optimize paid advertising campaigns across
Google and Meta.

Job Responsibilities

  • Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
  • Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
  • Manage Facebook and Instagram lead generation and conversion campaigns.
  • Conduct keyword research, search term analysis and negative keyword management.
  • Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
  • Manage campaign budgets and make regular bid and budget adjustments.
  • Analyze campaign data and identify areas for improvement.
  • Create and test different ad copies, audiences, keywords and creatives.
  • Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
  • Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
  • Prepare regular campaign performance reports and share actionable insights.
  • Work with the content and design team to improve ad creatives and landing pages.
  • Manage multiple client campaigns simultaneously.
  • Stay updated with Google Ads and Meta Ads platform changes and best practices.

Required Skills

  •  Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
  •  Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.
  • Good understanding of keyword research, match types, negative keywords and search term reports.
  •  Experience with campaign optimization and budget management.
  • Understanding of CPL, CPA, CTR, conversion rate and ROAS.
  • Basic to good knowledge of GA4, GTM, Meta Pixel and conversion tracking.
  • Good analytical and problem-solving skills.
  • Ability to understand campaign data and take optimization decisions independently.
  • Good communication skills.
  • Experience handling multiple client accounts will be an advantage.

Who We Are Looking For
We are looking for someone who is hands-on with paid advertising, not someone who has
only theoretical knowledge of digital marketing.
The candidate should be comfortable working directly inside Google Ads Manager and
Meta Ads Manager, analyzing campaign performance and making optimization decisions.

What We Offer

  • Full-time role with an established digital marketing agency.
  • Opportunity to work on campaigns across different industries.
  • Hands-on experience with Google and Meta advertising.
  • Learning and growth opportunities.
  • Professional and collaborative work environment.

Qualifications

Qualifications

  • Graduate in any relevant field.
  • Google Ads / Meta certifications are an advantage but not mandatory.
  • 1–3 years of relevant hands-on experience preferred.

Skills Required

  • Minimum 1 year of hands-on experience with Google Ads and Meta Ads
  • Practical knowledge of Google Search Ads and Meta lead generation campaigns
  • Understanding of keyword research, match types, negative keywords, and search term reports
  • Experience with campaign optimization and budget management
  • Understanding of CPL, CPA, CTR, conversion rate, and ROAS
  • Basic to good knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking
  • Good analytical and problem-solving skills
  • Ability to independently analyze campaign data and make optimization decisions
  • Good communication skills
  • Graduate in any relevant field
  • Experience handling multiple client accounts
  • Google Ads or Meta certifications
  • 1–3 years of relevant hands-on experience
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The Company
HQ: Vadodara, Gujarat
44 Employees
Year Founded: 2016

What We Do

Maskoid Technologies Pvt Ltd. Maskoid Technologies Pvt Ltd founded by Azad Shaikh with the help of a great Maskoid Team. We are a team of SEO and Internet Marketing professionals. We are geeks and ninja when its comes to SEO. We build websites and rank them in Google. We help many companies with their Internet Marketing campaigns. We manage an extensive portfolio of websites. If you want us to increase traffic to your website or manage your whole Internet Marketing campaign, then contact us at www.maskoid.com

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