Insignia Group has spent nearly 20 years building technology for the automotive industry. They run an accessories e-commerce platform for dealerships and manage parts and accessories data for OEMs like Ford, Mazda, and GM. Their newest product, ACE, is a SaaS data platform that delivers that data via API to OEMs and digital retailers. ACE has a clear brand and a live Google Ads campaign. Now they need someone to drive more qualified prospects into the pipeline.
Commitment: 10 hrs/week, remote
Rate: $50–55/hr
Start: ASAP
Duration: Through end of year, with potential to extend
This is a hands-on, paid-media-only role. You'll take over the existing Google Ads campaign and quickly build out new channels to reach a very niche B2B audience. The first 4–6 weeks are about fast setup and testing. After that, the focus shifts to optimizing what works.
The current Google targeting reaches too many consumers. The goal is to find channels where ACE can target by job title, company, and intent, so the leads are better quality.
What you'll do
- Take over the live Google Ads campaign and make quick improvements, while keeping new channel testing as the main priority
- Set up, launch, and manage paid campaigns on LinkedIn, plus test emerging channels such as Reddit Ads and ChatGPT Ads
- Build targeting around OEM and digital retail decision-makers
- Track performance, optimize toward lead quality (not just volume), and report on what's working
- Partner with Whitney, the marketing manager, and an in-house creative team that handles visual ad assets
Qualifications
What you bring
- Proven experience running paid media for B2B, ideally SaaS or a niche, hard-to-reach audience
- Strong hands-on skills in Google Ads and LinkedIn Ads
- Interest and experience in testing newer platforms like Reddit and ChatGPT Ads
- Comfort working on your own with little oversight, in a lean team where you own the paid media function
- Bandwidth for a consistent 10 hrs/week starting right away
Nice to have
- Experience with automotive OEMs, dealer groups, or automotive tech companies (for example, Cox Automotive-style platforms)
- Experience marketing a data or API product
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
Skills Required
- Proven experience running paid media for B2B audiences, ideally SaaS or niche hard-to-reach audiences
- Strong hands-on skills with Google Ads and LinkedIn Ads
- Interest and experience testing newer platforms such as Reddit Ads and ChatGPT Ads
- Ability to work independently with little oversight in a lean team
- Availability for a consistent 10 hours per week starting immediately
- Experience with automotive OEMs, dealer groups, or automotive technology companies
- Experience marketing a data or API product
What We Do
We Are Rosie is a flexible marketing and creative talent company that connects brands with vetted, experienced freelance and fractional marketers. It assembles tailored teams for campaigns, projects, embedded in-house studios, and short- or long-term staffing needs. Founded to create a more human-centric, inclusive way of working, the company helps organizations solve brand challenges quickly without traditional agency retainers, unnecessary layers, or wasted time.
