Performance Creative Strategist (Incogni)

If you want to:

• Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals;

• Turn performance data into clear, creative insights, concepts, and testable hypotheses;

• Lead creative ideation for new campaigns, angles, and formats like static, video, UGC, and native-style ads;

• Define and prioritize a structured creative testing roadmap across different platforms and funnel stages;

• Brief, review, and guide designers, video editors, copywriters, and occasionally freelancers to ensure high-quality, on-strategy output;

• Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls-to-action;

• Continuously iterate on winning creatives to extend their lifecycle and improve efficiency;

• Research competitors, market trends, and platform updates to proactively evolve our creative strategy;

• Document learnings and build internal creative playbooks and best practices;

• Collaborate closely with other teams, contributing to channel strategy and budget efficiency.

And you can check off:

• Proven experience driving performance through ad creatives;

• A strong understanding of performance metrics like CTR, CPA, and ROAS;

• The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews;

• Comfortable owning decisions and defending creative choices with data;

• Being a clear communicator who can align creative and performance teams.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;

• Tools of your choice: choose technical equipment and the tools you need to do your best;

• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;

• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

• Premium Surfshark accounts: for you, your family, and friends;

• Gross salary: 3100-4300 Eur/month for the Lithuanian market, 17600-23000 Pln/month for the Polish market. It may vary depending on your skills and experience.