Performance Copywriter

Posted 3 Days Ago
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Kathmandu, Bagmati Province
In-Office
Junior
Fintech • Real Estate • Software • Financial Services
The Role
The Performance Copywriter will write and optimize conversion-focused copy to enhance lead growth and improve performance in digital marketing funnels.
Summary Generated by Built In

About Odin Mortgage & Tax
Odin Mortgage & Tax is the global leader in Australian mortgage brokering and tax services for Australian expats and overseas investors. With offices in Hong Kong, Singapore, Nepal, and soon Australia, we’re on a mission to become the #1 choice for Australian mortgage and tax services worldwide.

Do Our Values Resonate with You?
At Odin, we believe in a high level of agency, accountability, exceptional customer service, and continuous self-improvement. We take responsibility for our actions, deliver outstanding customer experiences, and strive for growth every day. If you are on board with these values, please read on.
Why Join Odin Mortgage & Tax?

As a Performance Copywriter, you won’t just write ads or landing pages — you’ll own conversion outcomes across paid traffic funnels. You’ll work closely with Growth, CRO, Design, and Development to ship experiments weekly and directly influence MQL conversion rate.

If you enjoy blending creativity with data, testing angles, spotting fatigue early, and continuously improving click-through and conversion performance, you’ll thrive here.

About the Role
The Performance Copywriter drives qualified lead growth by improving click-through and conversion performance across ads, landing pages, popups, and funnel copy.

You will write, test, and optimize performance-driven copy across the full funnel — increasing CTR and CVR while protecting lead quality and downstream acceptance rates.

Job Responsibilities:

  • Write and optimize conversion-focused copy for landing pages, popups, and forms
  • Improve CVR without degrading lead quality or downstream performance
  • Collaborate with CRO, design, and dev to test and deploy copy changes
  • Analyze page-level performance (CVR, bounce rate, drop-off) post-launch
  • Iterate copy based on data, not opinions
  • Maintain consistency with ODIN’s ICP, positioning, and compliance tone
  • Support ad-to-landing-page message match for paid traffic
  • Document learnings and winning patterns for reuse across funnels

Requirements

Required Experience:

  • 2+ years experience writing conversion copy for ads, landing pages or funnels
  • Familiarity with CRO concepts (CVR, bounce rate, form drop-off)
  • Experience working with performance marketers or CRO teams
  • Ability to write for high-consideration, high-trust services
  • Comfort iterating copy based on data and feedback

Favorable Experience:

  • Experience in finance, property, tax, or professional services
  • Exposure to B2B or high-ticket lead generation funnels
  • Understanding of qualification forms and lead quality signals
  • Experience working with HubSpot or similar CRMs
  • Familiarity with A/B testing or structured experimentation

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field
  • Relevant copywriting or marketing certifications (optional)

Required Skills:

  • Excellent written English and attention to detail
  • Conversion-focused copywriting (headlines, body copy, CTAs)
  • Ability to write clearly, concisely, and persuasively
  • Basic analytical skills to interpret CVR, bounce rate, and drop-off data
  • Collaboration skills across CRO, design, and dev teams

How to Apply
If you’re passionate about content marketing and excited to take ownership of a growing SEO strategy, we’d love to hear from you.


Benefits
  • Competitive salary
  • Daily office breakfast & lunch
  • 5-day work week (Mon–Fri), onsite
  • Social Security Fund (SSF) enrollment
  • 6:30 AM – 3:00 PM (your evenings are yours!)
  • Medical & accidental insurance
  • Work with a high-agency, globally distributed team and more

Top Skills

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The Company
HQ: Sheung Wan, Hong Kong
35 Employees
Year Founded: 2020

What We Do

Odin Mortgage & Tax is the leading Australian mortgage and tax service provider for expats and overseas residents across the globe.

We specialise in helping Australians abroad and foreign property investors navigate the complexities of securing finance and managing their Australian tax obligations — with clarity, confidence, and complete transparency.

From application or consultation through to settlement or filing, our expert team guides you every step of the way to ensure a seamless, stress-free experience.

Our mission is to solve the biggest problems facing non-residents when it comes to Australian mortgages and tax, including:

*Rampant misinformation
*Substandard loan recommendations
*Notoriously low approval ratings

Through making information transparent, we hope to eliminate any home-buying anxieties you might have and give you the most practical and reliable mortgage insights in the industry.

Why choose Odin Mortgage & Tax?

*Expert mortgage and tax advice for Australian expats & overseas residents
*Access to 1,500+ mortgage products from over 40 lenders
*Specialists who understand the nuances and complexities of expat finance
*24/7 availability, no matter where you are in the world
*Our mortgage service is completely free (we are paid by lenders)

W: odinmortgage.com
W: odintax.com
E: [email protected]

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