Role Description:
The role of the PPC Specialist is focused on managing large scale E-Commerce advertising in Scandinavia, Baltic States and Europe, leveraging their experience with Google Ads to increase conversions, minimize wasted costs and identify new opportunities.
Responsibilities:
- Launches and optimizes campaigns (Google Ads, Meta, TikTok, etc.) Works with keywords, audiences, creatives
- Monitors CPA, ROAS, CTR, conversions
- Plan, launch, and optimize paid advertising campaigns using data-driven insights (copy, targeting, budgets)
- Analyze performance, run experiments A/B tests, and provide clear reports with actionable recommendations
- Research market and competitors to benchmark and improve Trodo’s advertising strategy
- Manage budgets, track ROI, and support forecasting for campaigns and channels
- Collaborate with creative teams, partners, and agencies to deliver compliant, high-performing ads
- Prepare reports
Requirements:
- 2+ years of experience in paid digital advertising across Google Ads and other platforms.
- Proficiency in advertising and analytics tools (Google Ads, Google Analytics, GTM, Merchant Center, Meta, TikTok, Bing Ads).
- Ability to take responsibility and understand the role of your work in the growth of the company.
- Courage and initiative to debate and defend your own views, ability to think critically.
- Strong analytical skills
- Good command of Latvian and English language skills are required for working with software and developing solutions tailored for international audiences and users
- You have a legal right to work in Latvia
As an advantage:
- Experience with budgets 50-100K/month
What we offer:
- Extended health insurance
- Flexible benefits (extra holidays or paid GYM)
- Growth & development opportunities
- Employee Purchase Program
- Mental health support program
- Fruits (and ice cream during summer), and refreshments in the office
- Family-friendly workplace
- Celebrations of employee's important life moments
- Team buildings and corporate events
Trodo was founded in 2013 by two young IT enthusiasts (and brothers) from Latvia and an experienced rally and car maintenance veteran from Norway. Trodo continues to grow by offering online services that prioritize a positive user experience, hoping that anyone who uses Trodo's services for the first time will become a dedicated repeat customer.
Find out more about work and life at Trodo!
Stay connected with us on our official platforms:
- Love Trodo (Life at Trodo): Facebook | Instagram | LinkedIn | TikTok
- Trodo Official Accounts: Facebook | Instagram | TikTok
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What We Do
At Trodo, we recognized a gap in the online marketplace back in 2013 - while it was easy to buy almost anything on the internet, car parts and spares were still elusive. From our very first day, our mission was to provide a user-friendly online service that prioritized the customer experience above all else. Not only did we achieve that goal, but we also revolutionized the e-commerce landscape for car parts and spares, paving the way for other businesses to follow suit. Today, we continue to be at the forefront of the industry by setting the standard for excellence. Our webshop isn't just a faceless system - we're real people who are passionate about technology and motion, and we're here to assist every step of the way. Our expertise in the field is matched only by our enthusiasm for learning and growing. We're dedicated to helping people gain a better understanding of their vehicles and empowering them to take a more hands-on approach to transportation. Whether we're breaking down myths or providing facts, we're committed to providing the guidance and support our customers need to get the most out of their vehicles.
