Our mission
Fitmate Coach currently provides motivational coaches to help people stick to their health plans, starting with weight loss. Our unique solution tackles people’s main problem of staying consistent, by combining human coaches (on tasks that can’t be automated) alongside generative AI, to make sure the service is affordable, scalable and available truly on demand. Product demo.
Founded by Alon Laniado, a 2x founder in the space of Tech-Enhanced Human Services.
Is this role for you?
Join us at an exciting time as we scale up our client base with partnerships in the medical and health space. Working closely with the founder and industry experts, your responsibilities will include:
- Drive Email & Outreach Growth Marketing: Lead our outbound lead generation efforts. You’ll design, execute, and iterate on SDR-style email campaigns to engage potential partners and targeted consumer audiences, including direct phone outreach where optimal.
- Manage Organic Channels & Content Strategy: Curate and publish compelling content across social media and lifecycle marketing that educates, inspires, and converts—while strengthening Fitmate’s authentic voice. You’ll also help craft thought leadership pieces that highlight our unique point of view, drawing on insights from our coaching data to tell powerful, credible stories that resonate with both consumers and partners.
Requirements
You’ll be a great fit if you meet these requirements:
- Hands-on experience with cold outreach (email, linkedin etc.) - with a strong track record of generating interest across partners/B2B leads, ideally in a digital health context.
- Experience with organic content generation - ability to compelling express the company's value on social for B2B prospects
- Excel with email outreach tools like Instantly and Linkedin outreach tools like MeetAlfred
- Experience integrating AI in workflows in order to work at scale whilst keeping outreach highly personalized
- Understand how to communicate with leads, with a talent for writing compelling messaging that makes people feel seen and understood—whether it's a blog post, or an onboarding email. You’re able to deeply understand and express what makes Fitmate’s blend of tech and human coaching unique—and make others believe in it too.
Benefits
You’ll benefit from:
- Competitive salary 💰
- 401k Scheme (US) 💰
- Share option scheme 🥧
- Working at our offices in Palo Alto and part remote
What is it like working at Fitmate? Check us out on Glassdoor here
- We empower people to discover solutions to hard and new problems
- We encourage (and expect) our People to take big (but informed) bets with significant upside
- Everyone’s entitled to challenge anyone - based on facts and good judgement
- We’re passionate about our work and our mission. Life’s too short.
- We deeply believe in the power of modern product and growth practices
What do our clients think of Fitmate? Trust pilot reviews here
We look forward to hearing from you!
Top Skills
What We Do
We create custom one-on-one coaching programs to help our clients lose weight & body fat, improve body tone, and guide them through a new healthy lifestyle. Broken down into weekly actions, with practical tips, assignments and exchanges with their personal coach to make sure results happen.
We equip our clients with key skills to improve their eating habits, find exercises more suited to them and other areas that can help them reach their goals.
Expertise in nutrition, exercise and well-being all in one, at a fraction of the price.
Why are we different?
- A bespoke nutrition, exercise, and lifestyle program.
- Unlimited support from a Fitmate-certified coach to hold them accountable to their goals.
- Available on iOS and Android.
- At a fraction of the price of an in-person PT or Nutritionist.
- Sustainable results starting from week 2.
- From $75 a month (£60/month), not per session.
