Flex was founded to solve a simple but costly problem: making it easy for health and wellness brands to accept HSA and FSA payments online. We're backed by First Round, Core VC, Rethink Capital power checkout for Equinox, Dermstore, Therabody, and Ultrahuman to name a few. For years, only giants like Amazon and Walmart could process these payments at checkout, leaving smaller merchants - and their customers - to deal with frustrating reimbursement paperwork.
Our technology verifies product eligibility in real time, handles split payments for eligible and non-eligible items, and can even issue Letters of Medical Necessity during checkout. With $150 billion in annual HSA/FSA spending potential, we’re giving brands the tools to unlock new revenue and making it easier for consumers to use the benefits they’ve earned.
About the Role
We're looking for a Partner Marketing Manager to join our rapidly growing marketing team. You'll work closely with our Partner Marketing Lead and the rest of the marketing team to develop and execute co-marketing strategy across a portfolio of merchant partners. From marketing launches of new partners to always-on programs that drive ongoing adoption, you'll run 360 campaigns across owned and paid channels to fuel mutual growth for Flex and our partners. This role is ideal for a marketing generalist who can wear many hats and think holistically about how to plan, launch, and scale partner marketing campaigns end-to-end.
What You'll Do
Run the marketing launch of new partners and drive ongoing adoption through campaigns and always-on programs
Support the Partner Marketing Lead on annual co-marketing planning with top partners, balancing tentpole campaigns with always-on programs
Drive day-to-day execution of 360 marketing campaigns across social, email, marketplace, and beyond, including cross-merchant campaign activity
Act as the main day-to-day marketing contact for marketing leads, building and nurturing those external relationships
Collaborate with Partner Success, Sales, and Marketing to align on goals and grow our partnerships
Work closely with the Partner Success team and keep them informed on marketing best practices, sharing playbooks and learnings from across our portfolio
Build and maintain the internal processes and external documentation that keep a high volume of partner campaigns launching on time
Apply a test-and-learn mentality across creative concepts, paid and organic channels, and partner playbooks, iterating quickly on what works
Who You Are
4+ years of relevant marketing experience
Marketing generalist with experience managing 360 campaigns across creative asset development, performance, social, CRM, events, and more
Track record of running integrated co-marketing campaigns across multiple channels and partners simultaneously
Detail-oriented operator with a focus on launching campaigns on time and meeting partner needs
Thrives in fast-paced environments, adapts quickly to change, and takes personal ownership of hands-on delivery
Strong relationship-builder, comfortable pitching ideas and collaborating across internal and external teams
Creatively driven, with a pulse on culture and consumer behavior
Owner mindset: deeply curious, challenges how things are done, with a strong bias for action
Experience with consumer brands or at B2B2C businesses
Nice to Have
Affiliate marketing experience, including managing affiliate programs or working with affiliate networks, publishers, or agencies
Agency experience, including managing multiple accounts, playing a client services role, and project managing end-to-end
Experience working at or with ecommerce brands, studios, gyms, or similar consumer-facing businesses, with the ability to think like a merchant when planning campaigns
Experience supporting a technical product
Fintech experience
A mission-driven team making healthcare spending effortless
Early-stage impact - your work will directly shape our growth and success
Collaborative, high-trust, and transparent culture
Competitive compensation and equity package
Flexible, remote-friendly work environment
Skills Required
- 4+ years of relevant marketing experience
- Experience managing 360 campaigns across various channels
- Track record of running integrated co-marketing campaigns
- Detail-oriented, focused on timely campaign launches
- Strong relationship-building skills with a collaborative mindset
What We Do
Flex helps leading health and wellness brands increase AOV by up to 50% and boost checkout conversion by 30% with the only HSA/FSA payments infrastructure purpose-built for eCommerce.
