The Role
Develop and execute multi-channel marketing strategies to enhance partner engagement and increase measurable business outcomes. Analyze performance metrics and optimize marketing initiatives based on data insights.
Summary Generated by Built In
Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.
ABOUT THE ROLE:
We are looking for a customer-centric, and data savvy Partner Marketing Manager to help us grow our partnerships. You will develop and execute multi-channel marketing initiatives that drive measurable business outcomes and elevate engagement from partners and end users of our products.
WHAT YOU WILL BE DOING:
• Developing a deep understanding of our partners' audiences and our products to deliver targeted and effective data-driven marketing recommendations across the customer journey for your portfolio of partners
• Planning, localizing and delivering on multi-channel marketing strategies and optimizations, with a significant focus on email marketing and mobile messaging
• Delivering on front-end content optimization and testing initiatives, working closely with Product to improve conversion across digital touchpoints
• Collaborating with Analytics to analyze performance metrics, optimize channels, and identify growth opportunities for your portfolio of partners
• Partnering with the Creative team to develop compelling marketing assets, providing strategic input on messaging, design requirements, and performance objectives
• Contributing channel best practices and learnings and developing playbooks to drive continuous improvement across your portfolio
Success in this role means:
• Driving Measurable Results: Delivering quantifiable increases in both travel engagement metrics and partnership revenue
• Data-Driven Excellence: Establishing a high velocity optimization cadence for your portfolio that is continuously refined based on performance data
• Innovation & Thought Leadership: Bringing innovative ideas that elevate reach and engagement for your portfolio of partners and/or the entire community
YOU ARE SOMEONE WITH:
• 5+ years of experience in B2C marketing and a proven track record of achieving performance targets
• Excellent communication (oral and written) and presentation skills
• Strong analytical mindset with experience extracting insights from data to drive strategy and create compelling narratives
• Adaptable and self-motivated problem-solver who thrives in dynamic and ambiguous environments
• Strong project management skills to handle multiple initiatives simultaneously while maintaining attention to detail
• Results-oriented with a focus on achieving measurable outcomes and KPIs
BA/BBA/MBA in Business or Marketing or a related field
• Must must be currently based in Singapore
WHAT YOU’LL LOVE ABOUT US:
🏥 Comprehensive Health Plans
📅 Flexible Paid Time Off
✈️ Travel Experience Credit
🧘 Annual Wellness Credit
🥗 Team Events and Monthly Lunches
🌅 Commuter Credit
🍼 Parental Leave Top Up
🌍 Adventure Pass
OUR PROCESS:
Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.
We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process:
• Recruiter Phone Interview
• Hiring Manager Interview
• Case Study
• Team Interview
All candidates will be provided with feedback regardless if they pass or didn’t pass any of our interview stages. All your information will be kept confidential.
Top Skills
Analytics
Email Marketing
Mobile Messaging
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The Company
What We Do
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.
