At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft is building out the Partner Marketing team to support and grow our consumer-facing partnerships, ultimately making every ride more rewarding. The Partner Marketing team works closely with cross-functional teams to determine the strategic direction and positioning of partnerships, spearhead partner go-to-market launches, and optimize existing partnerships.
We’re looking for a results-driven Partner Marketer II to lead marketing efforts for our growing portfolio of partners, which includes financial services/credit cards, food delivery, and travel rewards. In this role, you will be responsible for activating partnerships in support of business objectives including driving partnership awareness, acquiring new riders, and engaging/retaining existing riders.
Responsibilities:- Create and execute comprehensive marketing strategies rooted in customer insights and in alignment with business needs
- Leverage a deep understanding of our customers, partners, and competitive landscape to shape partner strategy with cross-functional counterparts – including Strategic Business Development, Product, Research, Design, and more
- Monitor and analyze performance metrics, using insights to inform marketing approach, optimize initiatives, and measure the effectiveness of campaigns
- Be the voice of the customer through deep understanding of Lyft’s riders and our partners’ customers
- Tackle ambiguous problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
- Act as a thought leader within the organization, providing strategic guidance on partnerships and marketing initiatives
- Develop strong working relationships with the partner organization’s marketers and team, ultimately aligning marketing plans
- 5+ years experience in marketing with 3+ years in consumer product or partnerships marketing
- Experience in applying consumer insights to inform and optimize the customer experience
- Analytical thinker and experience in data-driven marketing. Results-driven with the ability to analyze complex data to inform strategic decisions.
- Strong interpersonal skills with the ability to collaborate, influence, manage expectations and work cross-functionally with internal and external stakeholders
- Extremely strong written and verbal communication skills. Comfortable presenting and discussing work with executive leadership and large internal/external audiences.
- Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York City area is $118,000 - $147,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
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What We Do
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.
