Partner Marketing Manager

Posted 3 Days Ago
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Fort Myers, FL
In-Office
Mid level
Logistics • Transportation • Travel
The Role
As Partner Marketing Manager, you will lead co-branded marketing initiatives, manage partnerships, and track performance to drive growth. Collaborate with Sales and Marketing for B2B success and engage influencers for enhanced brand presence.
Summary Generated by Built In

WHAT YOU’LL DO
At Seakeeper, marketing isn’t an afterthought but a strategic player in what we do and how we do it. As our Partner Marketing Manager, you’ll lead the strategy and execution of marketing initiatives that support our OEMs, dealers, brokers, and marketing partners across the Seakeeper and Seakeeper Ride brands. This role is built for a relationship-driven marketer who thrives on collaboration, creativity, and strategic coordination—turning partnerships into measurable growth opportunities. You’ll manage co-branded marketing campaigns, develop engaging partner content, and amplify partner success stories through digital channels, newsletters, and events. You’ll also oversee influencer relationships, ensuring all partnership activity aligns with brand strategy and drives real business impact.

In this role, you’ll:
• Lead the development and execution of partner-driven marketing campaigns, aligning with both OEM and dealer objectives
• Support partner launch initiatives and product integrations through co-branded content, digital campaigns, and promotional toolkits
• Manage co-op programs for OEM and dealer partners, ensuring brand consistency and marketing impact, tracking shared costs and resources across initiatives and advertising efforts
• Develop and manage new partner spotlight features and success stories for web, social, and email
• Coordinate and assist in content creation for the Dealer Newsletter (Ride) and Broker Newsletter (Gyro) to share updates, opportunities, and insights
• Collaborate cross-functionally to maintain website updates for dealer onboarding, partner center access, and database listings
• Manage Seakeeper Ride’s influencer program and creator partnerships, ensuring streamlined processes are followed for product compatibility checks and install coordination, content scheduling, and overall execution
• Identify new partnership opportunities to expand Seakeeper and Seakeeper Ride’s reach within the marine, outdoor, and lifestyle categories
• Act as a direct contact and campaign manager for Sales & Marketing initiatives and requests directed at partner audiences
• Partner with and support the Aftermarket Sales Reps and OEM Account Managers to ensure Sales & Marketing efforts align with B2B channel priorities and generate measurable results
• Track campaign performance, partner engagement, and ROI to inform future strategy
• Collaborate closely with the rest of the Growth Marketing, Brand & Creative, and Events teams

WHAT YOU NEED TO SUCCEED
You’re a connector, a collaborator, and a campaign builder, who loves turning partnerships into performance. You bring the mindset of a strategist and the hands-on drive of a marketer. You understand that the best partnerships are built on trust and shared success, and you have the organization, creativity, and initiative to bring ideas to life across multiple brands and partners. Here's a few other things you'll need to succeed.
MUST-HAVES
• 2-4 years of marketing experience, with at least 3 years focused on partnership, B2B, or campaign marketing
• Strong, proactive project management skills with experience juggling multiple campaigns, priorities, and stakeholders—confident working across teams and driving ideas from strategy to execution
• Experience working with influencers, content creators, ambassadors, and brand partners
• A collaborative, adaptable, energized, self-starter and entrepreneurial mindset, passionate about partnership-driven growth and ready to engage and present to a wide range of internal and external stakeholders
• Bachelor’s degree in marketing, communications, advertising, or a related field
NICE-TO-HAVES
• Experience in the marine industry and/or an interest in boating
• Background in supporting events, experiential activations, or co-branded initiatives
• Familiarity with co-op marketing programs

MORE DETAILS YOU’LL WANT TO KNOW
• You’ll be part of a fast-paced, high-performing Growth Marketing team that covers Digital Marketing, Social Media, and Channel Marketing
• You’ll report to the Director of Growth Marketing
• Travel may be required up to ~30% for industry events, team gatherings, and campaign activations
• This is an onsite role based out of either our Fort Myers, FL or Leesport, PA offices

Top Skills

Content Creation
Digital Marketing
Social Media
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The Company
Lavagna, Genova
235 Employees

What We Do

Seakeeper is the global leader in marine motion control. Founded in 2003 by a successful entrepreneur and a naval architect, Seakeeper invested in five years of R&D before introducing its first product to the marketplace in 2008. Since then, Seakeeper has grown from a
start-up operation to the worldwide leader in at-rest and underway vessel stabilization. Committed to the research and development of new technologies, the company continues to innovate and positively impact the boating community with products for new and veteran boaters alike.

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