Looking to join an organization where you feel valued and encouraged to achieve your dreams? We are actively looking for individuals who align with our values and are passionate about thriving in a fast-paced, ever-changing industry. In 2015, Wurk created the cannabis industry’s very first all-in-one workforce management solution. Our dynamic system is utilized to streamline operations, minimize regulatory risks, and manage payroll, HR, timekeeping, and tax compliance. We believe it is our responsibility to protect the people and organizations of the cannabis industry so they can continue to impact the world we live in. If this excites you, we at Wurk would love to meet you!
The Partner Marketing Manager, will play a pivotal role at the intersection of marketing and strategic partnerships. Your mission: develop and execute co-marketing strategies that enhance Würk’s brand visibility, drive demand through partner-led campaigns, and deliver measurable revenue growth.
Responsibilities
Partner Marketing Strategy & Program Execution
- Design and implement multi-channel marketing programs with integration, referral, and reseller partners to generate leads and sales pipeline growth
- Collaborate with partners to co-create campaigns including webinars, case studies, co-branded content, email, social, and event sponsorships
- Develop and distribute partner marketing collateral including presentations, one-pagers, email templates, asset libraries aligned to both brands
Influencing Demand Generation & Measurement
- Establish and track key performance metrics: lead volume, quality, conversion, ROI, and attribution across partner-sourced initiatives
- Use HubSpot and Salesforce platforms to track and optimize growth
Relationship & Ecosystem Management
- Serve as the primary marketing liaison with partners, ensuring alignment on goals, messaging, campaigns, and timelines
- Support partner onboarding and training on Würk’s solutions, positioning strategies, and co-marketing best practices
- Maintain Würk’s partner marketplace, featuring co-branded assets and landing pages
Cross-Functional Collaboration & Reporting
- Partner with Sales, Marketing, Product, and Customer Success teams to align campaign execution and partnership growth based on client needs and recommendations
- Provide leadership and partners with regular performance reporting, insights, and recommendations for new partnerships and integrations
Required Skills & Experience
- 3+ years in partner marketing, channel marketing, product marketing or business development—preferably in SaaS/B2B tech
- Bachelor’s Degree in Business, Marketing, Communications, or related field
- Demonstrable success in planning and executing co-marketing campaigns that drive measurable demand/revenue
- Strong strategic vision for partner marketing plans, with the ability to analyze partner fit and market trends
- Excellent communication, interpersonal, and negotiation skills to build effective partner relationships
- Robust project management capabilities—balancing multiple campaigns, internal and partner deliverables, and timelines
- Content expertise: ability to lead creation of high‑impact partner content—blog posts, webinars, case studies, social media content
- Data‑driven mindset: proficiency in tracking KPIs and deriving optimization opportunities
- Familiarity with account-based marketing, lead‑attribution frameworks, and marketing automation tools
- Exposure to compliance‑regulated industries (e.g. cannabis, alcohol, healthcare) a strong plus
What’s in it for you?
- FREE medical, dental, and vision plans
- FREE basic life insurance, short term disability, and employee assistance programs
- 401(k) traditional and Roth plans with Employer Match
- Generous PTO, bonus, and stock options
- $400 office equipment reimbursement
- $300/year fitness reimbursement
- Internet reimbursement
- Paid professional development & tuition reimbursement
- Generous referral bonuses
- Paid parental leave
- Remote-friendly work environment
- Paid sabbatical leave program
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Wurk is an Equal Opportunity Employer. Wurk does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
At this time, Wurk cannot provide work visa sponsorship. Candidates must have legal authorization to work and be based in the United States to be considered for this role.
The base salary range for this position is $75,000 to $95,000 based on candidate's experience, education, and geographic location. This position qualifies for an additional variable compensation plan.
Top Skills
What We Do
Würk exists to help underserved cannabis businesses fortify, comply, and thrive in the face of uncertain regulatory environments. The Human Resources platform allows employers to protect and streamline their operations while providing an environment where employees are a priority every step of the way. The intuitive, all-in-one solution automates the most complicated and risk-prone processes with recruiting, scheduling, payroll, and more!
Würk's Mission: Würk enables clients to effectively manage the industry's rapid growth by providing leading HCM tools and solutions to normalize the economy of cannabis.
Why Work With Us
Our culture is something we take immense pride in! We are a purpose-driven organization founded to serve the business that other organizations deemed unserviceable. Our employees are our most valuable resource, and we want to provide them with a workplace where they can operate at the highest level by committing to work/life balance.
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