The Role
Develops and executes global partner marketing strategies for AI certification training partners. Responsibilities include joint value propositions, certification product launches, marketing development funds, sponsorships, digital channel promotion, co-branded content, resource hubs, campaign performance tracking, and ROI optimization. The role collaborates with content, sales, and global cross-functional teams to drive partner success and lead generation.
Summary Generated by Built In
Job Title: Partner Marketing Manager
Location: Gandhinagar
Shift / Working Hours: US Shift (3PM-12AM)
Employment Type: (Full-time )
Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era
About the Role
We are seeking a dynamic and creative Partner marketing Manager to join our team. The ideal candidate will be responsible for planning and managing marketing-initiated activities within the allocated budgetary guidelines and deadlines. They work with partners to grow joint marketing plans based on current market trends and competitors.
What you will do:
● Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
● Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
● Plan and manage marketing efforts tied to certification product launches through ATPs.
● Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.
● Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
● Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
● Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
● Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.
What we are looking for:
● 6+ years of experience in marketing roles (excluding internships)
● Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution
● Experience using data and metrics to evaluate performance and inform optimization
● Experience in partner/channel marketing and go-to-market strategy development
Preferred Qualifications
● Proven ability to use customer research and performance data to shape campaigns and improve partner success
● Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
● Background in B2B/B2C technology marketing, certification or training services, or SaaS products
● Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
Education & Experience
Certification for Digital marketing
6+ years' experience required
Skills Required
- 6+ years of marketing experience, excluding internships
- Experience building, executing, and scaling cross-functional programs or campaigns from concept through execution
- Experience using data and metrics to evaluate performance and inform optimization
- Experience in partner or channel marketing and go-to-market strategy development
- Digital marketing certification
- Experience using customer research and performance data to shape campaigns and improve partner success
- Hands-on experience with marketing and CRM tools such as Marketo, Salesforce, Tableau, or HubSpot
- Background in B2B or B2C technology marketing, certification or training services, or SaaS products
- Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
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The Company
