The Role
Own partner marketing strategy and execution for Microsoft, AWS, and other technology partners. Manage annual and quarterly plans, market development funds, demand generation campaigns, webinars, workshops, and skilling initiatives. Track registrations, CPL, ROI, and conversions; manage proposals, approvals, proof of execution, invoicing, and compliance. Collaborate with internal marketing and sales teams, maintain partner brand standards, and identify opportunities to increase training enrollments and partner impact.
Summary Generated by Built In
Role: Partner Marketing Manager
Location: Bangalore
Employment Type: Full-time
About your Company: CloudThat, founded in 2012 by Bhavesh Goswami, is India’s first company to offer comprehensive cloud consulting and training. Headquartered in Bengaluru with global offices, it has delivered 350+ projects and trained 850K+ professionals across 30+ countries.
A top-tier partner with AWS, Microsoft, Google Cloud, and Databricks, CloudThat is the only company globally to win all three major cloud training awards in 2025. It also holds multiple prestigious partnerships and was certified as a Great Place to Work® in 2025, highlighting its innovation-driven, people-first culture.
About the Role: The Partner Marketing Manager will be the primary point of contact (POC) between CloudThat and its global technology partners (Microsoft, AWS, GCP, Oracle, HPE). This role is both strategic and operational, ensuring CloudThat maximizes value from partner relationships and market development funds (MDF).
The candidate will own the complete partner marketing lifecycle — from annual/quarterly planning and fund allocation to campaign execution, reporting, and proof-of-execution (POE) submission. This role requires close collaboration with multiple internal stakeholders across functions and leadership levels, as well as with partner teams across regions, to ensure CloudThat’s marketing activities align with partner business priorities and deliver measurable ROI.
The ideal candidate will be a self-starter with strong decision-making ability, capable of optimizing fund utilization, analyzing campaign performance, and ensuring long-term partner relationship health.
Key Responsibilities:
- Act as the primary marketing POC for Microsoft & AWS, driving training-focused (B2C) initiatives.
- Own and drive annual and quarterly partner marketing plans aligned with Microsoft, AWS & other partners GTM priorities and enrolment goals.
- Take end-to-end ownership of training numbers (registrations, enrolments) committed to partners as part of annual targets.
- Plan and execute demand generation campaigns including webinars, workshops, bootcamps, college engagements, and skilling initiatives to drive course registrations at scale.
- Manage and optimize MDF including planning, allocation, utilization, compliance, and ROI tracking.
- Submit and manage MDF proposals, approvals, Proof of Execution (POE), and invoicing in a timely and compliant manner.
- Track and report campaign performance (registrations, CPL, ROI) to stakeholders.
- Collaborate with internal teams (performance, content, social, SEO, sales) for campaign execution & POE.
- Ensure partner brand guideline compliance across all campaigns.
- Support and execute ad-hoc partner campaigns and new initiatives beyond planned quarterly activities.
- Identify growth opportunities, new campaign ideas, and audience segments to scale training demand and partner impact.
Requirements (Must-Have):
- 5+ years of experience in marketing, with strong exposure to partner marketing & demand generation.
- Experience in driving B2C campaigns, lead generation, or training / education marketing.
- Proven experience in managing MDF including planning, execution, reporting, and compliance.
- Strong understanding of digital marketing channels (paid ads, social media, email, webinars, landing pages).
- Experience in executing webinars, events, workshops, or demand generation programs.
- Strong stakeholder management skills with ability to work with partner SPOCs and internal teams.
- Ability to track and optimize marketing performance metrics such as registrations, CPL, ROI, and conversions.
- Strong ownership mindset with ability to drive outcomes (training numbers, campaign goals).
- Bachelor’s degree in marketing, Business Administration, or related field.
Good to Have:
- Experience working with Microsoft and/or AWS partner ecosystem.
- Prior experience in EdTech, skilling, or training business (B2C focus).
- MBA/PGDM in Marketing.
- Certifications in AWS, Microsoft Azure, or Digital Marketing.
- Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
- Experience in college engagement programs or large-scale skilling initiatives.
- Exposure to AI tools for campaign planning, content, and marketing automation.
What We Offer:
- Competitive salary and performance bonuses.
- Learning & development opportunities.
- Collaborative and diverse team environment.
- Be a part of the ONLY company in the world to be recognized by Microsoft, AWS, and Google Cloud with prestigious awards in 2025.
Application Process: Shortlisted candidates will be contacted for a Virtual/Face to Face interview. Our process includes a [5–rounds of interview].
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, gender, sexual orientation, age, or disability status.
Skills Required
- 5+ years of marketing experience with strong exposure to partner marketing and demand generation
- Experience driving B2C campaigns, lead generation, or training and education marketing
- Experience managing market development funds, including planning, execution, reporting, and compliance
- Strong understanding of digital marketing channels, including paid ads, social media, email, webinars, and landing pages
- Experience executing webinars, events, workshops, or demand generation programs
- Strong stakeholder management skills and ability to work with partner contacts and internal teams
- Ability to track and optimize registrations, cost per lead, return on investment, and conversions
- Strong ownership mindset and ability to drive training numbers and campaign goals
- Bachelor’s degree in marketing, business administration, or a related field
- Experience working with Microsoft and/or AWS partner ecosystems
- Experience in EdTech, skilling, or training businesses with a B2C focus
- MBA or PGDM in Marketing
- AWS, Microsoft Azure, or digital marketing certifications
- Familiarity with CRM and marketing automation tools such as HubSpot or Salesforce
- Experience with college engagement programs or large-scale skilling initiatives
- Exposure to AI tools for campaign planning, content, and marketing automation
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The Company
What We Do
CloudThat is the first company in India to offer Cloud Training & Cloud Consultancy services for mid-market & enterprise clients from across the globe. Founded by Bhavesh Goswami, an ex-Amazonian with more than 17 years of experience in the Cloud Computing space, CloudThat has been empowering tech professionals with the best cloud training and cloud consulting services. Our journey in the Cloud space has won us many accolades, such as the prestigious Finalist of Microsoft Learning Partner of the Year Awards 2022 and 2020. CloudThat is also a proud AWS Advanced Consulting Partner, VMware Authorized Training Reseller, Google Cloud Platform Partner, Microsoft Gold Partner and Databricks Partner. Since our inception in 2012, we have trained over 500K IT professionals from fortune 500 companies in different types of cloud computing technologies such as Microsoft Azure, Amazon Web Services, Artificial Intelligence, Machine Learning, Google Cloud Platform, IoT, OpenStack, and OpenShift, DevOps, MongoDB, Big Data and more. We have also delivered over 200 AWS consulting services to top companies in need of cloud solutions. We have a global presence with offices in Bengaluru (India), the UK, and the USA. Our on-site and pre-scheduled public batches are available in different IT-centric cities in India and Overseas.
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