Drive Nordic Software Growth at Pedab Stockholm, Sweden.
Join a company set out to redefine distribution
Pedab is on an ambitious growth journey with a clear objective: to become the leading premium Value-Added Distributor in Northern Europe within infrastructure, software and networking. Through technical expertise, strong vendor relationships and an ecosystem-driven approach, Pedab has built a position far beyond traditional transactional distribution. The company combines entrepreneurial energy with deep technical competence and works closely with leading technology vendors and reseller partners across the Nordic market.
We are now looking for a commercially driven and relationship-oriented Partner Development Manager - Software - to help accelerate Pedab’s continued growth within software and next-generation technology solutions.
The Position
As Partner Development Manager - Software, you will play a key role in driving growth and market development across Pedab’s software business in Sweden and the Nordic region.
Working closely with vendors, reseller partners and internal sales teams, you will be responsible for strengthening partner engagement, accelerating software growth and creating commercial momentum across Pedab’s ecosystem.
The role combines strategic business development with hands-on commercial execution. You will work with business planning, partner development, go-to-market activities and vendor growth initiatives while helping drive adoption and market expansion across Pedab’s software portfolio.
This is a role for someone who enjoys building business, developing partnerships and creating long-term growth in a fast-moving technology environment.
Success in the role requires the ability to build relationships and create credibility across all levels of an organization, including partner owners, business unit leaders, sales management and executive stakeholders within both vendor and partner organizations.
Your Profile
We are looking for a commercially driven and entrepreneurial individual who enjoys building relationships, developing ecosystems and creating sustainable business growth.
You have experience from software, cloud, cybersecurity, infrastructure software or related technology environments and understand how vendors, partners and customers interact within a channel-driven business model. Most likely, you have gained this experience from a software vendor, reseller, systems integrator or another technology-focused organization operating within the software ecosystem.
You have a proven ability to develop business opportunities, build partner engagement and drive commercial growth. You are comfortable creating business plans, building pipeline, driving market activities and turning opportunities into measurable results.
As a person, you are energetic, proactive and commercially minded. You enjoy identifying new opportunities, building long-term relationships and creating momentum in the market. You combine strong communication skills with a structured and results-oriented approach and have the ability to create trust and engagement among both internal and external stakeholders.
The Journey
Pedab offers the opportunity to join a fast-growing Nordic technology company where you will have significant influence on market development, partner strategy and commercial growth. Founded in 1993, Pedab has developed into a technically driven ecosystem company operating across Northern Europe. The company works closely with leading technology vendors and a broad network of reseller partners, helping customers navigate increasingly complex technology environments while creating sustainable growth opportunities throughout the ecosystem.
Pedab is guided by four core values: Leadership. Trust Energy. Business Acumen: These values shape the company’s culture, collaboration and ambitious growth strategy for the years ahead.
Interested?
In this recruitment, Pedab collaborates with Birn+Partners. Applications and inquiries are handled confidentially, and interviews are conducted continuously.
Skills Required
- Experience from software, cloud, cybersecurity, infrastructure software or related technology environments
- Experience with vendor, reseller, or systems integrator channel business models
- Proven ability to develop business opportunities and drive commercial growth
- Experience creating business plans, building pipeline, and executing go-to-market activities
- Strong relationship-building and stakeholder management skills across partners and vendors
- Excellent communication skills and a structured, results-oriented approach
- Entrepreneurial, proactive and commercially driven mindset
- Ability to influence at executive levels within partner and vendor organizations
What We Do
Birn+Partners is a European executive search and leadership advisory firm. It partners with organizations across Europe to identify and develop leaders for companies navigating growth, transformation, and change. Its services include executive search, leadership development, and board services, supported by experienced consultants with deep market knowledge and extensive networks. The firm works closely with clients to understand their culture, challenges, and strategic direction, serving both clients and candidates.
