The Social Media Specialist supports the agency by exhibiting the core values; Dedication, Responsibility, Integrity, Vision, and Excellence. This role will execute and manage the day-to-day responsibilities of paid social media for multiple agency clients across many platforms. The Social Media Specialist will execute strategies and provide necessary analysis and insights for continuous optimizations.
• Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
• Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
• Understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
• Generate regular insights on campaign performance, providing actionable recommendations.
Requirements
Benefits
Skills Required
- Passion for paid social media
- Knowledge of social media platforms and their capabilities
- Excellent communication and collaboration skills
- Knowledge across all major paid social media tools and platforms
- Knowledge of media fundamentals including media math and audience development
- Ability to create flowcharts, budget sheets, and PowerPoint presentations
- Establish collaborative working relationships with media and account teams
- Perform monthly or as-needed reporting
- Bachelors Degree in advertising, marketing, or related field
- Minimum of 2-3 years of media-buying experience at an advertising agency
- Detail-oriented with excellent written and verbal skills
- Ability to work both collaboratively and autonomously
- Ability to manage multiple projects simultaneously and adapt to change
- Client-facing experience and presentation skills
What We Do
MDG Advertising is a results-driven, full-service marketing solutions agency specializing in multi-location businesses across the healthcare, business services, hospitality, leisure, industrial, retail, and private equity industries. They provide a comprehensive suite of services, including branding, creative, digital marketing, social media, media buying, search, email marketing, and analytic services to drive growth and operational efficiency for their clients.
