Paid Social Media Specialist

About Wolfgang Digital

We are Ireland's leading performance marketing agency and one of the most awarded digital marketing agencies in Europe. Wolfgang is Ireland's first Employee-Owned Trust, and we're proud to be recognised as a Great Place to Work and one of the Best Workplaces for Women. 

We believe in innovation, integration, and investing in people. Our team’s mission? To become the best digital agency in the world, and we're well on our way.

This is an excellent opportunity to push your Social Media skills to the next level as part of an award winning digital marketing agency. The role is based in our Dublin office with hybrid working in place.

Role Overview:

We’re looking for a social media specialist with a minimum of 3 years experience who has already driven paid social media campaigns across multiple channels with excellent results. We are looking for someone who is enthusiastic and who can get stuck into exciting campaigns with some of our biggest clients immediately. 

As Paid Social Media Specialist, you will act as a strategic advisor to some of our largest clients, shaping long-term paid social media strategies that align with their broader marketing and business goals. 

Key Responsibilities:

1. Strategic Planning 

Lead the development of strategic frameworks that drive client growth through paid social media and creative.

Translate audience, market, and platform insights into actionable strategies that guide executional teams.

Work closely with our creative team, ensuring their creatives are in-line with the client’s goals and agreed strategies.

2. Campaign Implementation & Optimisation 

Develop and execute paid social strategies across Meta, TikTok, LinkedIn, Pinterest, and other relevant platforms.

Build, launch, and optimise campaigns to meet performance goals.

Manage audience segmentation, creative testing, and bid/budget strategies.

Collaborate with our creative team to provide data-backed recommendations for assets and messaging.

Produce clear, actionable reports with insights and recommendations.

3. Client Communication & Collaboration

Act as the primary point of contact for paid social activity on assigned accounts.

Present campaign performance and insights to clients in a clear, professional manner.

Work closely with account management, creative, and analytics teams to ensure cohesive campaign delivery.

Advise clients on best practices, emerging trends, and platform updates.

Skills & Experience Required

• 3+ years hands-on experience managing paid social campaigns 
• Deep platform knowledge across Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, etc.
• Strong analytical skills with experience using tools like Google Analytics 4, Data Studio, or similar.
• Proven track record of achieving measurable results and managing budgets efficiently.
• Experience with pixel setup, conversion tracking, and attribution.
  

Wolfgang Digital is:

• Paying market rate salary with several performance bonuses on top
• An international award-winning, independent Irish marketing agency
• One of Europe's most decorated agencies
• A Great Place to Work & one of the Best Workplaces for Women
• Employee owned!
• Crazy about innovation and integration!
• Big on professional development. Very Big!
• An inclusive, equitable and diverse workplace
  

What to Expect:

• After one year, you will be entitled to profit share under our employee ownership trust model
• Competitive salary with a bi-annual pay review (commencing after 1 year of service).
• Continuous learning through our WG Academy
• Access to our wellness program which includes free Yoga classes and counselling services
• Numerous team building events and quarterly parties 
• Hybrid working model and flexible working hours

Ready to Join Us? 

• Apply now via with your CV and cover letter (no A.I. cover letters please, just be yourself, you’re much more interesting!). Please include any relevant links.
• All applications are in the strictest confidence