Digital Media Buyer

Summary:

Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition.

Key responsibilities include:

• Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
• Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels.
• Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimization
• Prepare reports as needed for SVP, Marketing
• Driving ROI positive campaigns at scale
• Point of contact with all Social Media platforms 

Required Skills and Abilities:

• BA in Communications, Marketing or Social Media
• Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat.
• Strong creative decision-making and content curation skills.
• Understanding of visual trends, digital communication, and social analytics.
• 5+ years in paid social media with 2+ in LeadGen or Ecommerce
• Experience with analytics of online marketing campaigns and managing budgets and campaigns
• Proficiency in writing and scientifically testing Ad Copy
• Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
• Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease.
• Highly energetic, proactive, and a visionary thinker who can execute efficiently.
• Proven campaign success with a strong content portfolio.
• Ability to work independently on campaigns with guidance and strategy oversight as needed
• Ability to work seamlessly with content developers 
• Ability to learn the personal loan marketplace