Paid Social Manager

We have partnered with a boutique independent performance agency in Sydney. They work with a small number of enterprise-level clients, events portfolios, hospitality groups, aged care providers, SaaS businesses, and national retailers, across the full spectrum of digital channels. They are not a generalist digital shop. Attribution, tracking infrastructure, and multi-channel strategy are core to how they work, and their clients stay with them for years because of it.

The role

This is a performance marketing role where you own the client relationship, the channel strategy, and the execution, without a layer of account management between you and the work.

Most agencies ask you to go deep on one channel. Here, you will lead multi-channel strategy across social and search, with your thinking expected to extend across display, programmatic, CRO, and digital out-of-home as you grow into the role. The clients you will work with have complex attribution requirements, sophisticated tracking setups, and media budgets that make the work worth doing properly. You will be in the room for the conversations that matter, and you will be the one accountable for the outcomes.

What you'll do

• Lead performance campaigns across social platforms and search, owning strategy, optimisation, and results for your client accounts

• Manage client relationships directly: weekly WIPs, quarterly reviews, and face-to-face contact with senior stakeholders at enterprise-level organisations

• Build and refine multi-channel recommendations that account for the full customer journey, from awareness through to conversion and revenue

• Contribute to content strategy and creative direction for social: briefing on what to test, why, and what the data is telling you

• Collaborate with specialists across SEO, CRO, and web development to ensure your channel thinking connects with the broader client strategy

• Contribute to how the agency evolves its approach to emerging channels and AI-influenced search

What you'll bring

• Solid experience in paid social, Meta in particular, with genuine understanding of what drives performance beyond platform mechanics

• Experience in or genuine appetite to develop across paid search, and broader channels including display and programmatic

• The ability to look at an ad, a funnel, or a set of results and tell a client what it means and what to do next, not just report the numbers

• Comfort in direct client conversations, including the ones where the results are not where they need to be

• A performance mindset that holds across channel. Whether you are running a brand awareness campaign or a lead generation programme, you are always thinking about what comes next in the funnel

Who this role is for

You have reached the point in your career where executing someone else's strategy feels like a ceiling. You want to own the thinking, own the client, and be the person the client trusts, not the person who prepares the slides for someone else to present.

You are comfortable with a flat structure. There is no one above you to absorb difficult conversations or to translate your work into something the client can understand. That is your job, and you want it that way.

This role is not for you if:

• You have only ever worked on one channel and have no interest in developing beyond it

• You prefer a defined remit where someone else holds the client relationship

• You are most comfortable in a large agency with deep specialist teams around you

• You find it more satisfying to execute a brief than to shape one

Why you'll love working here

• Full ownership of client accounts from early in your tenure. You are not supporting someone else's relationships, you are building your own

• Enterprise-level clients with the budgets and complexity to make the work genuinely interesting: events portfolios spanning 30+ annual properties, national aged care brands, hospitality groups with multi-venue tracking requirements

• A technically serious environment. The agency builds tracking infrastructure, closes attribution loops, and works across the full channel stack, which means you will develop skills here that most performance roles will not expose you to

• Direct access to the agency's founders and senior leadership, with no layers between you and the people setting the direction

• A close team that is in the office together every day. The kind of environment where you learn from overhearing the person next to you, not just from scheduled training

• A genuinely flat structure where your contribution is visible and your growth is not dependent on someone above you moving on

Ready to apply?

If this sounds like the right next step, send us your CV. We will be in touch promptly to walk you through the role and the client in more detail.

At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply.