Paid Social Manager

OVERVIEW:

The (Junior) Paid Social Manager is responsible or supports the end-to-end planning, execution, and optimization of paid social campaigns across key client accounts. This role requires deep, hands-on expertise in the major social advertising platforms to deliver measurable client outcomes, drive continuous performance improvement, and translate data insights into clear business recommendations.

• Platform Knowledge: Plan, launch, and manage complex paid advertising campaigns across major social platforms, including Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, and Snapchat.
• Budget Management: Oversee campaign budgets, pacing, and flighting, ensuring optimal delivery and efficiency to meet client performance targets.
• Optimization: Proactively manage bidding strategies, audience targeting (including custom and lookalike audiences), and creative testing frameworks to maximize campaign effectiveness.
• Testing: Design and execute A/B tests (e.g., creative, copy, audience) and measurement tests to provide data-driven recommendations for future strategy.
• Performance Analysis: Conduct in-depth analysis of campaign performance data, clearly articulating results, insights, and strategic recommendations to internal and client teams.
• Reporting: Create and present comprehensive weekly and monthly performance reports, focusing on the connection between paid social results and the client's commercial objectives.
• Data Integrity: Ensure accurate implementation and tracking of campaign measurement tags and parameters, working closely with the Measurement Specialist.
• Client Communication (limited): Serve as the day-to-day point of contact for operational campaign performance, answering client questions and explaining optimization rationale.
• Internal Collaboration: Work closely with Media Planners, Account Managers, and Creative teams to ensure media strategy, assets, and overall account goals are fully aligned.

• Minimum of 1–3 years of dedicated, hands-on experience managing large-scale paid social campaigns, preferably within an agency or a fast-paced client environment.
• Platform Knowledge: Proven technical experience managing campaigns within the Meta Ads Manager. Working knowledge of TikTok, LinkedIn, and/or Pinterest is essential.
• Analytical Skills:  Ability to manage, manipulate, and analyze large datasets in Excel/Google Sheets and translate findings into clear, actionable commercial recommendations.
• Core Concepts: Understanding of social media advertising fundamentals, including tracking methodologies, audience segmentation, and performance funnel optimization.
• Real passion for all things digital is essential
• Is able to work independently but is a great team player
• Must have an understanding of the Digital environment
• Good communication skills
• Basic project management skills
• Proficient in Excel, Word, Google Suite
• Is able to work under pressure and deliver great results
• Strong attention to detail and excellent problem solving skills
• Language skills: fluent in English required; German or other European language (French, Italian): strong plus.

Incubeta Company Values:

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.

Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!

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