Paid Social Manager

Posted 6 Days Ago
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Liverpool, Merseyside, England, GBR
In-Office
Mid level
eCommerce • Fashion • Payments • Retail
The Role
Manage and optimize paid social campaigns across Meta, Pinterest, TikTok, and YouTube to drive profitable customer acquisition and sales. Responsibilities include campaign leadership, budget allocation, KPI and ROI management, stakeholder communication, performance reporting, testing, platform trend monitoring, and direct-report management. The role requires experience across direct-response and brand marketing, strong analytical skills, and familiarity with GA4, marketing mix modeling, and multi-touch attribution.
Summary Generated by Built In

Internal use only - Grade F

About us. 

We’re the team behind digital retailer Very. 

Our purpose, helping families get more out of life, powers everything we do. 

And we want our people to get more out of life too! If you’re high-performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go. 

If you love making a difference, you’ll love making it sparkle for millions of Very customers. ✨ 

About the role.

We are expanding our Digital Marketing Team to help maximise the profitable acquisition of new customers and generation of sales from existing customers across Paid Social platforms. We are recruiting for a Digital Marketing Manager who will be responsible for the ownership of campaigns in social platforms and is accountable for the day-to-day management of efficient media spend and generation of new customers. It’s a fast paced, exciting role and a great opportunity to make a difference to our customers and to our business.   

Key responsibilities:   

  • Campaign leadership – plan, execute and optimise campaigns on Meta, Pinterest, TikTok and YouTube platforms across all levels of the funnel  
  • Budgeting optimisation - oversee and allocate paid social budgets across platforms and campaigns ensuring KPIs such as ROI is met  
  • Stake holder management - act as a main point of contact in the business for paid social and be a voice of the team though collaboration with internal teams and external partners   
  • Ability to translate and explain platform and internal data to report the performance of activity effectively to a range of different stakeholders  
  • Identify test and learn opportunities to improve performance and advance the paid social strategy and put these into effect  
  • Line management responsibility – Digital Marketing Manager will report into the Digital Marketing Lead for Paid Social and would be support by team of Executives.   
  • Keeping up to date on industry and platform trends and changes.  
About you. 
  • 3-5 years marketing experience with a strong understanding of paid social ecosystems   
  • Hands on experience of managing Paid Social campaigns   
  • Experience of managing and developing a direct report  
  • Experience of both direct response activity utilising feeds and branding activity  
  • Analytical skills and good level of understanding of Excel   
  • Understanding of digital marketing measurement tools – GA4, MMM, MTA  
  • Excellent communication and organisational skills   
  • Proactive and enthusiastic   
  • Ability to work under pressure to tight deadlines   
  • Must have high attention to detail e.g. proofreading, spelling, grammar   
Some of our benefits 
  • Flexible, hybrid working model 
  • Inclusive culture and environment, check out our Glassdoor reviews  
  • £1,000 flexible benefits allowance to suit your needs 
  • 30 days holiday + bank holidays 
  • LinkedIn learning access 
  • Bonus potential (performance and business-related) 
  • Up to 25% discount on Very.co.uk 
  • Matched pension up to 6% 
  • More benefits can be found on our career site  

How to apply 

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.  

What happens next? 

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.  

You can expect a two-stage interview process for this position:  

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.  

2nd Stage – A one-hour formal task based interview where you can expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments.  

If you'd like to know more about our interviews, you can find out here. 

 
Diversity, inclusion and equal opportunities

We’re building a culture of everyday inclusion, and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via [email protected]. We’ll be happy to support you.

We’re proud to be a Disability Confident Committed Employer and have nine brilliant colleague networks - including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) - that are helping us make Very an even more inclusive place to work. 


Skills Required

  • 3-5 years of marketing experience with a strong understanding of paid social ecosystems
  • Hands-on experience managing paid social campaigns
  • Experience managing and developing a direct report
  • Experience with direct-response activity using feeds and branding activity
  • Analytical skills and a good understanding of Excel
  • Understanding of digital marketing measurement tools, including GA4, MMM, and MTA
  • Excellent communication and organizational skills
  • Proactive and enthusiastic approach
  • Ability to work under pressure to tight deadlines
  • High attention to detail, including proofreading, spelling, and grammar
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The Company
HQ: Liverpool
2,217 Employees

What We Do

The Very Group is a multi-brand online retailer and financial services provider operating digital platforms Very.co.uk and Littlewoods.com, offering home, fashion, and family products.

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