At Rankings.io, we help law firms dominate search results and grow their business through elite digital marketing strategies. As a remote-first agency, we’re driven by data, strategy, and the relentless pursuit of client success. The Paid Social Manager (Meta) will be responsible for leading the strategy, execution, and performance optimization of paid social campaigns—primarily on Facebook and Instagram—for our legal industry clients. This role requires someone with deep Meta Ads expertise, strong creative instincts, and a data-driven mindset who can also contribute to broader social media initiatives.
Key Responsibilities- Develop and execute high-performing Meta (Facebook/Instagram) advertising campaigns tailored to client objectives (lead generation, retargeting, traffic, etc.).
- Build and manage end-to-end paid social campaigns: setup, audience targeting, budgeting, optimization, scaling, and performance tracking.
- Own creative briefing, provide data-driven creative recommendations, and partner with creative teams to iterate on winning concepts.
- Design and manage multivariate testing frameworks (creative, copy, placement, and offer) to systematically improve results across the funnel.
- Implement tracking tools (Meta Pixel, Events Manager, GTM) and monitor conversion attribution across the funnel.
- Analyze and report on campaign performance metrics with actionable insights and clear ROI tracking.
- Stay current on Meta platform changes, industry trends, and ad compliance, particularly in regulated industries like legal or healthcare.
- Coordinate with the broader marketing, SEO, and creative teams to align paid strategies with organic and content initiatives.
- Manage multiple client ad accounts with structured naming conventions, audience libraries, and scalable systems.
- Maintain proactive communication with clients, including presenting campaign strategies, performance results, and testing roadmaps during scheduled meetings.
- Collaborate with internal project managers and paid media teams to ensure campaign deliverables are completed on time and aligned with broader client goals.
- Continuously explore emerging paid social platforms (TikTok, LinkedIn, Snapchat, Pinterest) and beta opportunities, providing strategic recommendations for cross-channel testing.
- 2+ years of hands-on experience running paid campaigns on Meta platforms (Facebook, Instagram) with proven success in lead generation and conversion optimization.
- Strong understanding of audience segmentation, pixel/event tracking, and retargeting strategies.
- Familiarity with CRM tools and integrations (e.g., Zapier, HubSpot) and legal industry compliance requirements.
- Proficiency in Meta Ads Manager, Business Manager, and Google Analytics.
- Ability to clearly communicate performance insights and growth opportunities to both internal teams and clients.
- Experience managing multiple accounts, budgets, and deadlines in an agency environment.
- Bonus: Organic social media management experience, Canva/Adobe Creative Suite proficiency, or basic video editing skills for ad creative.
- Starting from $80,000; pay commensurate with experience
- 100% employer-paid health insurance
- Remote-first, flexible work culture
- Unlimited paid time off
- SIMPLE IRA with 3% company match
- Competitive compensation with growth potential
- Supportive and collaborative team culture
- Opportunity to work with high-growth clients in the legal vertical
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What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
