Paid Social & Display Specialist

Main Function of Job Role:

The role of the Display and Paid Social Specialist is to research, plan and implement strategies for effective paid media campaigns. This may include the set up and ongoing management paid media campaigns across multiple platforms, attending customer meetings and formulating marketing strategies to meet the clients’ objectives. The objective is to deliver the highest level of service to our clients and maximise return on their marketing budgets.

In addition to these functions, employees are required to carry out such other duties as may reasonably required within your skill and competence.

Main Duties:

• The daily management of client marketing:
• Set up and manage paid media campaigns for a range of clients across a range of DSPs, and social networks, including Facebook, Instagram, X, LinkedIn & TikTok.
• Creation of ad copy and ad assets
• Management of organic pages including post creation, scheduling and community management
• Monitor campaigns, optimising where necessary and produce weekly/monthly reports
• Grow and develop existing campaigns using all the tools available
• Working with Account Managers to manage client communications on a daily basis, ensuring their complete satisfaction with the service provide
• Website analytics and analysis – providing customer insights and recommendations as well as tagging websites for tracking and conversions with various tools (GA, GTM, GCM etc)
• Analysis of industry issues and make recommendations based on this analysis
• Continually look at ways to improve efficiency and productivity within the digital marketing teams
• Maintain personal organisation to achieve at least the company stated minimum utilisation target
• Continually look at ways to improve customer satisfaction, communication, quality assurance and customer retention

Internal activities for the wider team:

• Work with the Digital Manager to develop the paid media offering, set and meet standards for work quality, and deliverables 
• Help develop reporting methodologies to improve visibility and insight for clients 
• Continually look at ways to improve your client satisfaction, communication, quality assurance and customer retention. 
• Research latest trends and relay to others 
• Analysis of industry issues and make recommendations based on this analysis 
• Educate sales team to ensure high levels of product awareness and understanding 
• Assist in the creation of sales collateral and attending new business pitches 
• Evaluate new marketing technologies, techniques and partners 
• Maintain personal organisation to achieve at least the company stated minimum utilisation

Skills & Competence Required:

• Experience of developing and managing campaigns across social media platforms such as Facebook, Twitter & LinkedIn (essential)
• Experience in writing copy and creating assets (essential)
• Understanding of digital marketing metrics and KPIs (essential)
• Experience of successfully setting up and running display media campaigns, especially within programmatic (preferred)
• Experience of trafficking display creative through ad servers like DoubleClick (preferred)
• Experience of implementing and using Google Analytics and Google Tag Manager – (preferred)
• Strong communication and liaison skills – both written and verbal (essential)
• Well organised with exceptional attention to detail – (essential)
• Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook – (essential)
• Good literacy, numeracy and accuracy skills – (essential)
• Relevant Google Qualifications – (preferred)