Competitive Benefits • Fitness Center Reimbursement • Product Discounts
About the Role:
We are looking for a Paid Social Manager who is both a strategic thinker and hands-on executor—someone who has scaled performance across Meta, TikTok, Snap, and emerging paid social platforms with a deep understanding of creative strategy, audience development, and measurement.
This role requires strong eCommerce performance experience, the ability to scale efficiently, comfort navigating attribution and privacy-driven signal loss, and a proactive, testing-led mindset. You will own Paid Social strategy and execution end-to-end while partnering closely with Creative, Analytics, Brand, Merchandising, and Finance to deliver profitable growth aligned to ROAS, CAC, LTV, and margin goals.
What You'll Do:
- Lead full-funnel Paid Social strategy across Meta, TikTok, Snap, Pinterest, and emerging platforms.
- Execute, manage, and optimize campaigns across prospecting, retargeting, catalog, and conversion-focused initiatives.
- Own daily, weekly, and monthly pacing, forecasting, and performance management.
- Develop audience strategies leveraging 1P data, lookalikes, retargeting pools, and platform signals.
- Build and execute structured creative and messaging testing frameworks.
- Partner with Analytics to interpret performance, attribution signals, CAPI integration, MMM insights, and incrementality learnings.
- Collaborate with Creative partners to brief, test, and scale content that drives efficiency and incremental conversion lift.
- Identify platform opportunities, trends, beta features, and algorithm shifts to accelerate growth.
- Produce clear reporting and insights for leadership teams, highlighting drivers, risks, opportunities, and recommended actions.
- Maintain clean account structure, naming conventions, tracking integrity, and overall data hygiene.
Competencies Required:
- 5–8+ years of hands-on Paid Social experience in eCommerce or a high-growth performance media environment.
- Deep expertise across Meta, TikTok, Snap, and emerging paid social platforms.
- Demonstrated ability to scale both prospecting and retargeting efficiently at meaningful spend levels.
- Strong experience managing creative strategy, iteration, and content testing frameworks.
- Understanding of modern measurement challenges (iOS privacy, pixel/CAPI, incrementality testing, MMM, attribution modeling).
- Advanced analytical skills and proficiency in Excel/Sheets (pivot tables, formulas, performance modeling).
- Experience working in-house for a scaled brand or within a top performance agency (both are a plus).
- Self-starter with strong problem-solving skills and comfort managing multiple initiatives in fast-paced environments.
- Highly curious, data-driven, and passionate about growth, creative performance, and innovation within social platforms.
- Familiarity with product catalogs and multi-SKU environments is a strong plus.
Why Join Us:
- High-impact role owning one of the company’s most important acquisition and revenue-driving channels.
- Remote-first flexibility within a high-performance, collaborative growth team.
- Opportunity to innovate within a fast-evolving social media ecosystem.
- Competitive compensation, benefits, and strong opportunities for career advancement.
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What We Do
Once upon a time (well… in the late 1950s), a man with a passion for golf and wellness sought a way to alleviate his knee pain. His journey into the world of natural supplements and scientific research in health and wellness, plus his success adding supplements to his daily routine, nurtured a deep commitment to health —and life-long vitality. This commitment became a mission to share wellness and nutrition directly with others, focusing on product quality and purity, while offering the lowest possible prices and superior customer service. In 1969, Swanson Health Products fulfilled its first orders, helping customers on their health and wellness journeys. Today, Swanson continues its mission to bring innovative, science-backed vitamins, supplements and other health products directly to customers, helping customers and their families find the antidote for the modern life and vitality at any age.
