Paid Social & Display Manager

Job Description

Competitive Benefits • Fitness Center Reimbursement • Product Discounts

*Seeking candidates in the North Dakota, South Dakota and Minnesota areas

Who We Are:

Swanson has been dishin’ out vitamins and supplements straight from the heartland for 55 years and counting. We offer grounded, realistic approaches and remedies for healthier living that have been passed down longer than grandma’s not-so-secret recipes. We’re looking for folks to help us leave the world a little bit healthier than how we found it, and in return we’ll offer a satisfying career that ensures a solid work-life balance, competitive benefits package for full-time employees and some nifty rewards for all employees through our Wellness Program.

About the Role: 

We are looking for a Paid Social & Display Manager who is both a strategic thinker and hands-on executor — someone who has scaled performance across Meta, TikTok, Snap, and emerging platforms while leveraging DSPs (Criteo, The Trade Desk, etc.) to drive incremental, profitable growth. 

This role requires deep eCommerce experience, proven ability to scale efficiently, comfort navigating attribution & measurement complexities, and a proactive mindset around testing, insights, and optimization. 

You will own Paid Social and Display strategy and execution, partnering cross-functionally with Creative, Analytics, Brand, Merchandising, and Finance to ensure performance-driven growth aligned to ROAS, CAC, LTV, and margin goals. 

What You'll Do:

• Lead full-funnel paid social & display strategy across Meta, TikTok, Snap, Criteo, and/or DSPs (e.g., The Trade Desk) 

• Execute and optimize campaigns across social, display, native, and CTV 

• Own daily, weekly, and monthly performance management, pacing, and forecasting 

• Develop and manage audience strategies, creative testing, and landing page alignment 

• Build and execute structured experimentation frameworks across channels and formats 

• Partner closely with Analytics to interpret performance, measurement models, attribution signals, MMM learnings, and incrementality insights 

• Collaborate with creative partners to brief and scale content that drives conversion and efficiency 

• Identify channel opportunities, trends, and platform upgrades/betas to accelerate growth 

• Create clear reporting and insights for leadership, highlighting drivers, risks, and opportunities 

• Ensure clean account structure, naming conventions, tracking, and data accuracy 

Competencies Required:

• 5–8+ years of hands-on experience in Paid Social and Display for eCommerce or a high-growth performance media environment 

• Expertise across Meta, TikTok, Snap, and at least one DSP (Criteo, The Trade Desk, DV360, etc.) 

• Demonstrated track record scaling both prospecting and retargeting efficiently at high spend levels 

• Strong understanding of CTV, native, and programmatic buying 

• Experience working through complex measurement frameworks (pixel/CAPI, iOS privacy, incrementality, MMM, multi-touch attribution) 

• Advanced knowledge of ROAS, CAC, LTV, margin, efficiency curves, and media mix modeling inputs 

• Exceptional analytical and Excel/Sheets skills — comfortable handling data, pivot tables, and performance modeling 

• Experience working in-house for a scaled brand or within a top performance agency (both a plus) 

• Self-starter, resourceful problem solver, comfortable in fast-paced environments 

• Curious, data-obsessed, and passionate about growth and creative testing 

• Familiar with Feednomics or product catalogs due to high volume of SKUs and product assortment  

Why Join Us:

• High-impact role owning core acquisition channels for a scaled eCommerce brand 

• Remote-first flexibility with a high-performance growth team 

• Opportunity to innovate and build within a fast-evolving media landscape 

• Competitive compensation, benefits, and strong runway for career growth